Despite falling sales, July was kinder to Mazda than June was. The same can't be said for Nissan and Infiniti, but Honda/Acura and Toyota Motor Corp. owned greater market share than they did a month earlier. Volkswagen/Audi/Porsche's gains were slight, from 4.1% in June to 4.3% in July.
Hyundai and Kia... well, you already know the two Koreans were going to make a move. With 12.4% market share in Canada at the beginning of summer, Hyundai and Kia weren't content. Sales at Hyundai, Canada's third-best-selling brand, were up 10.9% compared with July 2010; Kia was up 12.9%. Together, their market share improved to 13.5%, not very far behind General Motors. Not very far at all. At this point last year Hyundai/Kia's market share in Canada was 11.5%. Back then, GM's Canadian market share was 16.1%.
The overall new vehicle market fell 5% compared with the same 31 days of 2010. Any manufacturer reporting gains was doing rather well. This chart, of course, explains what those gains accomplished. Hidden in the 7.2% "other" slice are BMW (up 14.1% year-over-year) with 1.7% market share, Mitsubishi (up 0.6%) with 1.2% of the market, and Audi (up 14.2%) with one out of every hundred new vehicles sold.
GoodCarBadCar.net's July 2011 Canadian market share chart is below. See the U.S. version here.
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Related From GoodCarBadCar.net
Auto Brand Market Share In Canada - August 2011
Canada New Vehicle Market Share By Brand - June 2011
Canada New Vehicle Market Share By Brand - May 2011
Canada Auto Sales By Brand - July 2011
Market Share Of Canada's 20 Best Sellers - July 2011
Luxury Auto Market Share By Brand In Canada - July 2011
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