The Chevrolet Cruze, Ford Focus, Dodge Durango, and a handful of other vehicles are the kinds of products many buyers would've considered even if the Camry or Corolla or RX450h they had been considering was available at the local Toyota store. But have the domestics really made up much ground?
Sales data already published today on GoodCarBadCar.net shows that Ford, Chevrolet, Dodge, Jeep, GMC, Buick, Chrysler, and Lincoln all posted year-over-year gains compared with July 2010. But those comparisons are individual: Lincoln vs. Lincoln or Jeep vs. Jeep. Compared with June 2011, Chrysler/Dodge/Jeep/Fiat went from owning 11.4% of the overall market to 10.6%. Ford Motor Company went from owning 18.4% market share to owning 17%. General Motors market share fell slightly from 20.4% to 20.3%.
On the other hand, despite tumbling year-over-year sales, Toyota Motor Corp.'s market share increased from 10.5% to 12.3%. In a way, this is funny math. The year-over-year contrasts obviously go back to... er... last year. This market share analysis only goes back a month. But what's the point? Well, at a glance, these figures say most Japanese brands (Subaru up from 1.9% to 2.1%, Nissan/Infiniti up from 6.8% to 8%, Mazda up from 1.8% to 2%) are ready to return to a normal functioning of the United States automotive market. How will they get all the way back? Incentives.
After taking a look at the chart for yourself make sure you then switch back and have a look at June's.
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Related From GoodCarBadCar.net
Auto Brand Market Share In America - August 2011
U.S. New Vehicle Market Share By Brand - June 2011
U.S. New Vehicle Market Share By Brand - May 2011
U.S. Auto Sales By Brand - July 2011
Market Share Of America's 20 Best-Selling Vehicles - July 2011
Luxury Auto Market Share In America - July 2011
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