Showing posts with label Brand Marketshare. Show all posts
Showing posts with label Brand Marketshare. Show all posts
Friday, March 8, 2013

February 2013 Top 15 Best-Selling Luxury Vehicles In Canada

2013 Audi A6 garnet red
Audi Canada Doesn't List This Garnet Red As
One Of The S6 Sedan's Available Colours, Sadly
1.8% of the new vehicles registered in Canada are represented by the 15 nameplates displayed in the list below. It's an oddball list, being made up mostly by SUVs and crossovers, including one from Chevrolet, the $52,610-$73,765 Suburban. Not exactly "luxury" in the traditional sense.

But we're not displaying sales figures for the best-selling luxury vehicles, not in the traditional sense. All the vehicles listed below have base prices above $50,000. This excludes vehicles like the $29,900 B-Class, even though... *gasp*... it's a Mercedes-Benz. We want to know how Canadians spend their money on cars when they choose to spend more than $50,000. Unfortunately, we can't know the sales figures for specific models. So even though it's easily assumed that a healthy number of the BMW X3s sold in Canada in February cost more than $50,000, it's left off (for the purposes of this list) because it's priced from $42,450.

All Vehicles Ranked By February 2013 & YTD Canadian Sales

The most conspicuously absent cars are the flagship sedans from Mercedes-Benz, BMW, Audi, Lexus, Porsche, and Jaguar. BMW only sold seven 7-Series sedans in February. At least the numbers were fitting, although the 84% decline sucked. Mercedes-Benz led the segment with 34 sales between the S-Class and CL-Class coupe.

Canada luxury auto brand market share chart February 2013
Click Chart For Larger View
Also missing? The Lincoln Navigator found 52 buyers in February. Infiniti Canada sold 47 big QX56 SUVs, the same number Lincoln put up with the MKS. Incidentally, Porsche sold 47 911s and Subaru sold 47 BRZs.

Historical monthly and yearly sales figures for any vehicle can always be accessed through the dropdown menu near the top right of this page (for non-mobile users) or at GCBC's Sales Stats page. GoodCarBadCar published a list of Canada's 30 overall best-selling vehicles earlier this morning. By Monday, you'll be able to see the sales figures for every vehicle sold in Canada in February 2013 in one place. The All Vehicle Rankings post will rank vehicles by year-to-date and February totals.

These were Canada's top-selling expensive vehicles last month. For the price of one Good 12-winning Range Rover, you could have two Range Rover Evoque and a Fiat 500 Turbo. For the record.

January 2013 Top 15 - February 2012 Top 30
Rank
Luxury Vehicle 
(Min. Base Price $50,000)
February 2013
%
Change
Year 
To Date
YTD
% Change
#1
Mercedes-Benz M-Class
325 - 1.2% 594 + 1.5%
#2
Mercedes-Benz 
GL-Class & G-Class
192 + 33.3% 383 + 44.5%
#3
Mercedes-Benz 
E-Class & CLS-Class
183 - 18.7% 300 - 26.8%
#4
Acura MDX
165 - 54.2% 422 - 30.0%
#5
BMW X5
162 - 45.6% 355 - 31.3%
T6
Land Rover 
Range Rover Sport
140 + 18.6% 248 + 19.8%
T6
BMW 5-Series
140 - 4.8% 331 + 22.6%
#8
Porsche Cayenne
116 + 26.1% 204 + 27.5%
#9
Audi Q7
115 + 33.7% 218 - 11.4%
#10
Land Rover Range Rover
62 + 67.6% 146 + 156%
#11
Infiniti FX
59 + 20.4% 108 + 2.9%
#12
Cadillac Escalade
58- 13.4% 121 - 12.3%
#13
BMW X6
57 - 25.0% 97 - 21.8%
T14
Chevrolet Suburban
55 - 20.3% 106 - 26.4%
T14
Audi A6
55 - 25.7% 103 - 35.2%
Source: Manufacturers & ANDC
Red font indicates year-over-year declining sales 
$50,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin - it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 - M, RS, and AMG models come to mind, specifically - but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The list has been cut from 30 to 15 - 30 "best sellers" would have made up a large portion of the 50-odd vehicles on sale in Canada with base prices above $50,000 and would have therefore diluted the "best-selling" message. The biggest problem with a $50,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $48,995, sporty cars like the $48,600 Audi TT, and SUVs like the $49,930 Chevrolet Tahoe and $49,675 Volkswagen Touareg, only one of which, incidentally, would have cracked February's Top 15: the Touareg.

Related From GoodCarBadCar.net
Top 15 Best-Selling $50K+ Vehicles In Canada - January 2013
Top 30 Best-Selling Luxury Vehicles In Canada - February 2012
Top 30 Best-Selling Vehicles In Canada - February 2013
Canada Auto Sales Brand Rankings  - February 2013
Saturday, March 2, 2013

February 2013 Top 15 Best-Selling Luxury Vehicles In America

2014 Mercedes-Benz CLA-Class
It's no surprise that when American new car buyers begin their search for high-end vehicles, German manufacturers are at the top of the must-drive list. Not only did Audi, BMW, Mercedes-Benz, and Porsche combine to own 46% of the premium brand market in February 2013, they also account for two-thirds of the vehicles on this list of the best-selling $45K+ vehicles in America.

There are inherent issues with classifying luxury vehicles based on a specific price bracket, and those problems are mentioned at the bottom of this post. But there's also no reason to deny that Lexus - the only company capable of outselling Mercedes-Benz and BMW - relied on two models priced from $36,100 and $39,660 to find 68% of its U.S. volume. We're not suggesting Lexus isn't a luxury brand, by no means. Nor are we suggesting that the ES, which sold 4817 times in February, or the RX, which sold on 6938 occasions, aren't luxury vehicles. 


The only claim being made here is that big spenders are generally after something European. 16.5% of the Lexus vehicles (2869 units) sold in February in the United States had base prices above $45,000. Compare that with 48.3% of BMW's volume, 10,288 vehicles in all, and 54.3% of non-Sprinter Mercedes-Benz volume, 11,962 vehicles.

U.S. luxury auto brand market share chart February 2013
Click Market Share Chart For Larger View
We don't have access to specific transaction prices. But unlike General Motors, which celebrated its $4000 deficit in pickup truck transaction prices as compared with Ford's F-Series, luxury automakers do like to sell expensive vehicles. Even if Mercedes-Benz is happy to advertise a $29,900 price for the new CLA.

Historical monthly and yearly sales figures for all these vehicles can be found by selecting a make and model at GCBC's Sales Stats page, or for non-mobile users, near the top right of this page. For a more comprehensive look at America's best-selling vehicles, check out the list published earlier this morning. Below, vehicles with a base price above $45,000 are ranked by February volume.

January 2013's Top 15 - February 2012's Top 30
Rank
Luxury Vehicle 
(Min. Base 
Price $45,000)
February 2013
%
Change
Year 
To Date
YTD
% Change
#1
BMW 5-Series
4248 + 5.1% 6833 - 5.9%
#2
Mercedes-Benz 
E-Class
4211 + 0.1% 9680 + 16.6%
#3
BMW X5
3931 + 21.9% 8015 + 37.4%
#4
Mercedes-Benz 
GL-Class
2800 + 77.8% 4815 + 51.2%
#5
Mercedes-Benz 
M-Class
2733 - 19.8% 5661 - 23.6%
#6
Cadillac Escalade
1619 - 12.5% 3166 - 8.9%
#7
Audi A6
1370 + 40.9% 2629 + 25.1%
#8
Land Rover 
Range Rover Sport
1261 + 15.6% 2512 + 13.2%
#9
Porsche Cayenne
1173 + 78.5% 2673 + 62.0%
#10
Lexus GS
1108 - 53.8% 2207 - 11.4%
#11
Infiniti QX56
1059 - 8.9% 2227 + 2.1%
#12
Chevrolet Corvette
980 + 5.7% 1888 + 21.3%
#13
Mercedes-Benz 
S-Class
923 + 16.4% 1861 + 17.9%
#14
Audi Q7
920 + 147% 1809 + 46.0%
#15
Porsche 911
855 - 0.3% 1732 + 12.5%
Source: Manufacturers & ANDC
Red font indicates year-over-year declining sales 
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 - M, RS, and AMG models come to mind, specifically - but in the case of this list, we know that none of the registrations were of cars priced at $32,550, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The list has been cut from 30 to 15 - 30 "best sellers" would have made up a large portion of the 50-odd vehicles on sale in America with base prices above $45,000 and would have therefore diluted the "best-selling" message. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,075, and SUVs like the $44,655 GMC Yukon XL.

RECOMMENDED READING
Top 15 Best-Selling Expensive Vehicles In America - January 2013
Top 30 Best-Selling Luxury Vehicles In America - February 2012
U.S. Auto Sales Brand Rankings - February 2013
Top 30 Best-Selling Vehicles In America - February 2013
Friday, March 1, 2013

February 2013 Canada Auto Sales Brand Rankings

Fiat 500C Sales Fell 26%
In Canada In February
Canada's new vehicle market was dragged down by big import brands like Toyota, Hyundai, Honda, and Nissan. As the Chrysler Group, Ford Motor Company, and Chevrolet reported 2%, 5%, and 3% improvements. 

Predictably, Canada's new vehicle market was stronger in February than in January - it always is. In 2012, however, the Canadian market grew 9.5% from January's 97.5K sales to February's 106.7K sales. Not only was January 2013 weaker than January 2012, February volume was only 8.2% stronger than January volume.

Sales of non-GM/FoMoCo/Chrysler brands fell 7% in February 2013. The Detroit trio (including Fiat) produced a collective 2% improvement. Of course, the desire Canadians have for trucks - and the ability Ford, Ram, and GM have to provide buyers with trucks - help with this. 46% of Ford's Canadian volume came from the F-Series, which continues to sell more and more often. Just like Porsche, which continues to improve on a record 2012.

All Vehicles Ranked By February 2013 & YTD Canadian Sales

Canada auto brand market share chart February 2013
Click Market Share Chart For Larger View
Suzuki Canada is starting to look more and more like its now-defunct U.S. counterpart. No brand reported a worse year-over-year decline in February. Aside from low-volume Jaguar, Chrysler was the most improved brand, rising 35%. Jaguar nearly doubled sales from very little to a little bit more than very little.

Premium brand victory was captured by BMW-beating Mercedes-Benz. We'll wait and see if the Sprinter commercial van made that possible, or if it offered nothing more than an un-needed boost.

You can always find specific vehicle sales data by selecting a make and model at GCBC's Sales Stats page. Numbers for individual cars will be updated as they become available. 

Meanwhile, the U.S. version of this list showed some settling but general positivity.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
Updated @ 9:55 PM AT on 03.07.2013
Rank
Automaker
February 2013

Change
Year To Date
YTD 
% Change
#1
Ford
15,881
+ 5.3%
31,802
+ 7.1%
#2
Toyota
9712
- 13.0%
18,045
-13.0%
#3
Chevrolet
8973
+ 2.7%
17,714
+ 5.9%
#4
Hyundai
8751
- 5.6%
16,100
- 3.7%
#5
Honda
6873
- 12.8%
13,084
- 19.9%
#6
Dodge
6617
- 6.0%
12,872
- 9.1%
#7
Ram
5258
+ 4.6%
10,798
+ 8.3%
#8
Nissan
4924
- 14.9%
9025
- 16.2%
#9
Mazda
4833
+ 2.1%
8585
+ 1.5%
#10
Kia
4161
- 10.4%
7834
- 6.9%
#11
GMC
3928
- 6.0%
7908
- 1.2%
#12
Volkswagen
3911
+ 10.5%
7284
+ 9.6%
#13
Jeep
2982
+ 7.5%
6364
+ 11.3%
#14
Mercedes-Benz
2151
- 7.2%
3896
- 9.2%
#15
BMW
1957
+ 6.1%
3558
+ 2.0%
#16
Subaru
1889
- 0.7%
3702
- 2.0%
#17
Chrysler
1564
+ 35.1%
3072
+ 26.7%
#18
Mitsubishi
1375
- 13.0%
2758
- 8.2%
#19
Audi
1265
- 10.2%
2372
- 18.5%
#20
Acura
950
- 4.8%
1959
+ 14.2%
#21
Lexus
817
- 5.1%
1632
- 2.3%
#22
Infiniti
711
+ 27.2%
1232
+ 33.3%
#23
Buick
622
- 29.6%
1194
- 27.3%
#24
Cadillac
464
+ 2.0%
925
+ 10.1%
#25
Land Rover
415
+ 26.5%
754
+ 18.2%
T26
Lincoln
411
+ 9.0%
683
- 6.3%
T26
Fiat
411
- 22.9%
739
- 13.5%
#28
Mini
336
0.0%
546
+ 1.7%
#29
Volvo
302
- 13.5%
582
- 15.5%
#30
Suzuki
256
- 44.0%
534
- 29.7%
#31
Scion
246
- 31.3%
536
- 16.6%
#32
Porsche
210
+ 25.0%
371
+ 18.5%
#33
Jaguar
78
+ 90.2%
124
+ 67.6%
#34
Smart
60
- 18.9%
94
- 41.6%
#35
Maserati
11
+ 22.2%
19
+ 18.8%
#36
Bentley
5
+ 400%
20
+ 300%
---
-----
-----
-----
-----
-----
---
Chrysler Group
16,832
+ 1.8%
33,845
+ 2.2%
---
Ford
Motor Company
16,292
+ 5.4%
32,485
+ 6.8%
---
General Motors
13,987
- 1.9%
27,748
+ 2.0%
---
Hyundai-Kia
12,912
- 7.2%
23,934
- 4.8%
---
Toyota Motor Corporation
10,775
- 13.0%
20,213
- 12.3%
---
Honda Motor Company
7823
- 11.9%
15,043
- 16.7%
---
Nissan Motor Company
5635
- 11.1%
10,257
- 12.3%
---
Volkswagen Group *
5391
+ 5.4%
10,047
1.7%
---
BMW-Mini *
2293
+ 5.1%
4104
+ 1.9%
---
Daimler AG
2211
- 7.6%
3990
- 10.3%
---
Jaguar-Land Rover
493
+ 33.6%
878
+ 23.3%
---
-----
-----
-----
-----
-----
---
Total
103,341
- 3.3%
198,786
- 2.8%
Source: Automakers, AIAMC, DesrosiersANDC 
Red font indicates declining year-over-year volume
* Does not include Bentley or Rolls-Royce

RECOMMENDED READING
Canada Auto Sales Brand Rankings - January 2013
Canada Auto Sales Brand Rankings - 2012 Year End
Canada Auto Sales Brand Rankings - February 2012
Top 30 Best-Selling Vehicles In Canada - February 2013