Showing posts with label Canada Subcompact Car Sales. Show all posts
Showing posts with label Canada Subcompact Car Sales. Show all posts
Wednesday, October 20, 2010

Subcompact Car Sales And Compact Car Sales In Canada - September 2010

Hyundai's market share dominance in the subcompact car category in Canada each and every month, in September most obviously here, isn't enough to overcome the Honda Civic in Canada's overall small car arena. Even when the Accent's sales totals were paired with the Hyundai Elantras for September, Hyundai only tallies 5206 sales. Honda meanwhile, sold nearly 6000 Civics plus a few hundred Fit hatchbacks. Toyota, on the other hand, threw down with its Corolla/Matrix tandem. Even then, however, when paired with the Toyota Yaris, Toyota's small car trio couldn't even out-sell the Civic. 

What about Mazda? The new 2011 Mazda 2 is starting to collect itself, but the Mazda 3 had a rough month in September 2010. Sales of Mazda's most popular vehicle were down 12%. Together, the Mazda 2 and Mazda 3 grabbed only 4350 customers. 

This speaks volumes about the Honda Civic's continued dominance in Canada, extending its year-to-date lead over the Mazda 3 by a couple thousand units in September 2010. But it should be pointed out that Honda Civic sales in Canada fell 16% in September. Perhaps discounts up to $7000 on 2010 Chevrolet Cobalts ate away slightly; perhaps September 2009 was an almighty month. At that time, September 2009 sales of the Honda Civic in Canada were up 32% over September 2008 levels. Honda's September 2010 sales level for the Civic has both September 2008 and September 2007 beat.

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Wednesday, September 22, 2010

Subcompact Car Sales And Compact Car Sales In Canada - August 2010

Lacking in safety features and aging faster than Liza Minnelli, the Hyundai Accent still has no trouble out-selling its direct rivals, including the all-new to North America 2011 Ford Fiesta. Dealers say they could sell more Fiestas if only they had more to sell, but could Ford Canada have sold an extra 1766 in August to unseat the Accent? Doubtful. Ford surely isn't worried. The average Fiesta transaction price is certainly thousands higher than what Hyundai's getting for the Accent.

Hyundai isn't struggling in the larger segments, either. The 2011 Sonata was the only non-small car to place in Canada's Top 10 Best-Selling Cars list and the Elantra finished ahead of the Toyota Corolla, as well. Keep this in mind: if Toyota called the Matrix the "Corolla Touring" you wouldn't even see the split in Corolla/Matrix sales (joined in the Graph below, separated for Canada Best Sellers lists, always joined for U.S. Sales Stats). And if Hyundai called the Elantra Touring by some other name, the two cars wouldn't be joined and the Elantra sedan would have only possessed 2350 sales in August 2010 in Canada. 


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Monday, August 23, 2010

COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - JULY 2010

Very few people would argue with the man who makes a point about the 2010 Honda Fit being superior to the 2010 Hyundai Accent. More refined, more fun to drive, roomier, and at least as fuel efficient, the Fit is by no means handsome but stands out from the pack. The Accent, a car The Good Car Guy recommends with alarming frequency, is pleasant enough and warrantied up to the hilt. Plus, it's ridiculously inexpensive and frequently available with low, low, low financing. 

The Good Car Guy would go so far as to say that, barring a little more knowledge of the Ford Fiesta and Mazda 2, the Honda Fit is best-in-class. Yet over the 31 days of last month, July 2010, Canadians acquired 2733 Hyundai Accents and only 477 Honda Fits. There is but one explanation for this frequent phenomenon: price. To find a Honda Fit with air-conditioning and an automatic transmission, you must spend at least $16,980. Over at the local Hyundai dealership, you can have air-con and an auto trans for $13,949. Hyundai will finance that car interest-free for five years or at 0.99% for six or seven years. At Honda, you're more likely to be charged 5.9% interest.

Why are we making this point? There are no automotive categories more price-sensitive than the subcompact segment. Dearborn's Blue Oval, like Honda, has priced their car, the 2011 Ford Fiesta, far beyond the best-selling car in the class. Air-conditioning isn't even an option on the base sedan. Will Ford's Canadian sales volume of the Fiesta rise beyond this early hurricane-afflicted, basement-dwelling 386? For sure, but it won't be up in Versa/Accent territory until Ford drops the price.

As for compacts, the sway of price isn't quite as substantial. Deeply discounted Chevrolet Cobalts and Ford Focuses sold well in July 2010, but the best cars in the class, Honda's Civic and the Mazda 3, continued to sell well with weaker promotions. Details on every single subcompact and compact car competing in the Canadian marketplace are in the Graphs below.
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Wednesday, July 21, 2010

COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - JUNE 2010

subaru impreza red
65% of Canada's most popular cars can be found in the two Graphs below. Were the Kia Soul placed here instead of the Niche Car Sales chart, that number would rise to 70%. To Canadians, size doesn't matter. Value, however, is of great importance. Small cars offer the equipment we require, just enough space for a small family, and the sort of efficiency small crossover buyers can only dream of (or remember from their previous car).

Subcompact cars and compact cars aren't the halo vehicles of any automaker's fleet. In certain cases, nonetheless, the power of these cars has helped to make a brand. Take the Honda Civic, for instance. The Civic is either the most well-known Honda or the second-most well-known Honda. Five years into the eighth generation and the Civic is still Canada's best-selling car, not just in June, but in the first half of 2010.

On the other side of the coin are automobile manufacturers who know they've got to start caring about these segments but haven't actually done so. The Subaru Impreza is a fine car, Driven by The Good Car Guy and considered to be a Corolla competitor with an extra dose of fun-to-drive; excluding low-volume performance derivatives like the WRX and STi of course. 

Subaru will tell you about their rapid sales growth in North America, and they're not lying. Yet Subaru finds its Impreza ranked way back in the field of compact cars thanks to a high base price - $20,995 compared to the Civic's $15,990 - and all-wheel drive can't account for $5K. Perhaps Subaru is content to remain an idiosyncratic firm, but they say they're ready for the big time. Start with a viable compact competitor and consider selling a subcompact, too. More cars on the road will mean more people seeing your cars on the road, and that'll help sell more of the expensive Outbacks and Forester XTs.
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Thursday, July 15, 2010

COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - MAY 2010

honda fit
Scroll down to the Graphs below and you'll find 90% of Canada's best-selling cars. Only the Ford Fusion fails to appear here, it being a midsize sedan and these Sales Stats focusing on subcompacts and compacts.

We're not far from a brand new Hyundai Accent, but the current model is selling like it's going out of style. Which I guess it is, come to think of it. It's hard to understand how the fun-to-drive and practical Honda Fit does so poorly in the Canadian market. Well, it's hard to understand until you discover its base price: $4,481 higher than the Accent's base price. For every Honda Fit sold in Canada in May, 4.79 Hyundai Accents exited Hyundai dealers. Makes you feel bad for the guy who only got 80% of an Accent, though.

True volume is seen in the compact segment, however. Joined with the Corolla (as Toyota does it in the States), the 8th-best-selling car in Canada helps propel Toyota's market share in the compact segment to nearly 20%. (This doesn't include irregulars like the Kia Soul or Chevrolet HHR, seen here.) Indeed, the Toyota Matrix is a major player in the Canadian automotive market, a vehicle so appealing that it's twin, the Pontiac Vibe, sold 297 units in May despite existing as part of a defunct brand. 297 Vibes is, if you couldn't figure it out for yourself, more than 275 or 217, the numbers put up by the Toyota Prius and Honda Insight, respectively.

Year-to-date, the Honda Civic is ahead of the Mazda 3 by 218 sales.

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Friday, May 28, 2010

SUBCOMPACT CAR SALES IN CANADA - APRIL 2010

Profiled as one of Canada's Top 20 new car deals this week, the Hyundai Accent is racking up sales like there's no tomorrow. What does this say for the potential of the next Hyundai Accent? It'll be more stylish and more refined; probably more fuel efficient and more powerful. But.... the Ford Fiesta and Mazda 2 will be new rivals in the sandbox. 

The Accent's total Canadian sales figure in April was enough to propel it to #5 on Canada's Top 10 Best-Selling Cars list. Hyundai has actually watched Accent sales slip slightly in 2010, but sales of the Honda Fit have fallen, too, and Toyota Yaris sales have slipped, fallen, broken necks, and severed limbs. Yikes. After four months of 2009, 9,795 Toyota Yarises (Yari?) had been sold. Through the first third of 2010, 5,896 Yaris sales appears downright abysmal. Better to be a Yaris salesperson than a seller of Suzukis - only 6 Swifts were sold in April.
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Monday, April 26, 2010

CANADIAN SALES OF SUBCOMPACT CARS - MARCH 2010

No doubt helped by frequent advertising of its $9,999 base price, the Hyundai Accent was Canada's best-selling subcompact car in March. In hatchback form, the 2010 Hyundai Accent is still a cute little thing, particularly with the GL Sport's bigger wheels, tinted glass, and rear spoiler. A new Hyundai Accent is on its way, however, and based on recent Hyundai designs, it won't be dull. The Hyundai Sonata and Hyundai Tucson may not be your cup of tea, but they don't go with the flow.

There are a few vehicles standing in the Accent's way of maintaining its reign. Forecasted by the Chevrolet Aveo RS  concept, the next Chevy subcompact should be a looker. Hype has been building.... and building.... and building for the long-awaited Ford Fiesta, too. With a new Hyundai Accent coming, a new Kia Rio can't be far behind, either. And Scion will be playing in the Canadian sandbox soon, as well. The Scion iQ could steal sales from the smart fortwo... and from the Toyota Yaris. Check out March's Sales Stats in the Graph below.

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