Mexico Auto Sales By Brand - September 2011 Year-To-Date

One quarter of all new vehicles registered in Mexico in the first nine months of 2011 were sold by Nissan. Sales of Mexico's most popular auto brand are up 19% this year.

Ranking second is General Motors, the whole of General Motors. Without separate data for Cadillac we can't say for sure and for certain that Audi is Mexico's best-selling premium brand this year, but it seems like a pretty safe guess. Audi sales are up 50% compared with the first three quarters of 2010. The gains made by Mercedes-Benz and BMW haven't been bad, at 19% and 18% respectively, but Audi's surge has led to what now equals a 182-unit lead over Mercedes-Benz's Mexican operations.

Back on the subject of Nissan, it's worth noting the brand's ranking in other nearby markets. Americans made Nissan the fifth-best-selling brand in the United States in October. During the same period, Nissan ranked ninth in Canada. Overseas, Nissan was the United Kingdom's fifth-best-selling manufacturer, as well, a feat accomplished in no small part because of the Nissan Qashqai, a Roguish crossover responsible for 33% of all Nissan UK sales.

Helping to make Audi Mexico's top-selling luxury division are numerous decidedly inexpensive entry-level cars, nameplates Audi doesn't market north of the Rio Grande. The USD $18,200 Audi A1 stands out as an example of the utilización of premium badging on a car which features mainstream pricing. Audi also sells the 3-door A3 hatchback in Mexico, along with the Audi A3 Cabriolet. Further up the food chain you'll find the USD $42,000 Audi S3 and the USD $40,500-$55,400 Audi A5 Sportback available in Mexico.

Es un mercado diferente, of that there is no doubt, one where Renault, Seat, and Peugeot sell vehicles. A market where Jaguar doesn't really sell much of anything. The second quarter update on Mexican auto sales can be viewed here. 

What you see below is a table on year-to-date Mexico Auto Sales, January through September 2011. Scroll down a ways and you'll find a market share pie chart on auto sales in Mexico where the first three quarters are taken into account.

Rank	Automaker	January - September 2011	% Change
#1	Nissan	156,413	+18.8
#2	General Motors	117,287	+8.8
#3	Volkswagen	91,503	+23.3
#4	Ford	60,115	-0.09
#5	Chrysler/Dodge/Jeep	57,889	+7.0
#6	Toyota	31,451	-0.9
#7	Honda	22,294	-9.5
#8	Mazda	20,722	+19.2
#9	Renault	16,496	+35.3
#10	Seat	12,643	+30.6
#11	Mitsubishi	7543	-17.8
#12	Suzuki	6456	+11.7
#13	Audi	5508	+50.2
#14	Mercedes-Benz	5326	+18.7
#15	BMW	4886	+18.3
#16	Peugeot	4401	-4.0
#17	Mini	2148	+39.8
#18	Fiat	1581	-23.7
#19	Lincoln	1480	-21.0
#20	Acura	1199	-12.0
#21	smart	916	+43.1
#22	Volvo	898	-8.1
#23	Isuzu	875	-15.0
#24	Subaru	463	+15.8
#25	Porsche	394	+45.9
#26	Land Rover	385	+8.1
#27	Jaguar	45	-34.8
#28	Alfa Romeo	15	-----
#29	Bentley	4	-20.0

Source: MAMA 
Red font indicates sales are down, year-over-year. Bold font highlights luxury brands.

CLICK CHART FOR LARGER VIEW

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand - 2010 Year End
Mexico Auto Sales By Brand - 2011 Q1
Mexico Autos Sales By Brand - 2011 Q2
Canada Auto Sales By Brand - September 2011
U.S. Auto Sales By Brand - September 2011
UK Auto Sales By Brand - September 2011

New Vehicle Market Share By Brand In Mexico - June 2011 Year-To-Date

Through six months of 2010 19.5% of all auto sales in Mexico belonged to General Motors. This year that figure dropped to 18.6%. 10% was Chrysler's number at this point last year; this year it's down to 9.6%. Ford Motor Company's Mexican auto market share has also dropped, from 10.5% to 9.6% in Dearborn's case.

To which automakers did the Mexican market fly? Before we get to that, it's important to understand that on pure volume terms, General Motors sales were up 6.2% in the first half of 2011. Chrysler/Dodge/Jeep was up 8%. And excluding Lincoln, Ford was up 3.6%. 

More to the point, however, Nissan's decent 14.4% year-over-year gain and dramatic Renault's 42.5% jump resulted in market share which grew from 25.5% in the first half of 2010 to 26.7% in the first half of 2011.

Smaller companies like Seat (part of the Volkswagen Group in the chart below) made inroads as well. Climbing from 1.7% to 2.1% on its own, Seat helped the VW Group/Porsche improve by two percentage points to 17.6%. European brands owned 20.8% of the overall Mexican automotive market at the halfway point last year. In 2011, that number jumped to 23.3%. Audi, BMW, and Mercedes-Benz - Mexico's three most popular premium brands - accounted for 5.2% of the total market's 42,159 new sales.

In the first six months of 2011 the Mexican auto market was worth 413,126 new vehicles. That's just one for every 272 residents of Mexico. In the United States, for example, a market which isn't doing all that well of late, new vehicles were acquired by one out of every 49 residents. 

That's an astounding contrast, one which can be traced back to a battle in which wealth challenges poverty and wins. But there's more to it than the impoverished state in which many Mexicans live. Consider the peso prices of cars. The gorgeous Peugeot RCZ pictured above is priced from $499,900 in Mexico, equal to $39,947 USD today. In the United Kingdom, not the cheapest place to buy cars, the Peugeot RCZ starts at £21,245, equal to $34,543 USD today. An Audi S4? That'll cost you about $66,000 USD in Mexico, $61,000 USD in the UK, or $47,300 in the United States. The 2011 Chevrolet Suburban starts at the equivalent of $49,000 USD in Mexico; just $41,335 in the U.S.

The chart below doesn't deal with such discrepancies, however. Take 413,126 Mexican auto sales, divide them up, and this is what you get.

CLICK THE CHART FOR A LARGER VIEW

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand (With Market Share Chart - September 2011 YTD
Mexico Auto Market Share By Brand - Q1 Of 2011
Mexico Auto Sales By Brand - 2011's First Half
U.S. Auto Market Share By Brand - June 2011
Canada Auto Market Share By Brand - June 2011
UK Auto Market Share By Brand - June 2011

Mexico Auto Sales By Brand - June 2011 Year-To-Date

The Mexican new vehicle market grew 11.4% in the first half of 2011 as sales of nearly every automaker competing south of the Rio Grande began a slow recovery toward normal levels. 

Nissan continues to be the most popular car company in Mexico, out-selling its nearest rival, the whole General Motors conglomerate, by nearly 23,000 units.

In fact, if the table of Mexican auto sales below were to combine Nissan and Renault, a perfectly reasonable combination given their corporate structure, the duo would be more than 33,000 sales ahead of General Motors. 

The Good Car Guy doesn't profess to be an expert on the Mexican automotive market, so rather than delve into the details a simple explanation of what you're viewing will suffice. In the third column from the right you're looking at total volume sold between January 2011 and June 2011, the first half of 2011. (Check out first quarter rankings here.) In the fourth column you'll see the year-over-year percentage gains or declines, as compared with the first half of 2010. 

Apart from Alfa Romeo's rise from nothing, there have been no greater gains than Porsche's 82.2% improvement or the 63.7% and 48.8% jumps reported by smart and Audi, respectively. Although it wasn't the case after three months, Audi was Mexico's best-selling luxury brand through the first half. No decline has been worse than Bentley's halving, but among mainstream automakers, Lincoln's 28.7% drop stands out. 

Rank	Automaker	January-June 2011	% Change
#1	Nissan	99,703	+14.4
#2	General Motors	76,933	+6.2
#3	Volkswagen	60,137	+23.2
#4	Chrysler/Dodge/Jeep	38,783	+8.0
#5	Ford	38,631	+3.6
#6	Toyota	22,116	+6.7
#7	Honda	15,810	-2.8
#8	Mazda	13,099	+18.6
#9	Renault	10,494	+42.5
#10	Seat	8476	+34.0
#11	Mitsubishi	4919	-19.1
#12	Suzuki	4148	+9.1
#13	Audi	3643	+48.8
#14	Mercedes-Benz	3399	+20.2
#15	BMW	3162	+16.0
#16	Peugeot	3012	+2.2
#17	Mini	1424	+33.6
#18	Fiat	987	-25.1
#19	Lincoln	898	-28.7
#20	Acura	722	-14.1
#21	smart	599	+63.7
#22	Isuzu	589	+1.6
#23	Volvo	541	-19.3
#24	Subaru	346	+19.3
#25	Porsche	266	+82.2
#26	Land Rover	246	-0.4
#27	Jaguar	36	-23.4
#28	Alfa Romeo	6	-----
#29	Bentley	1	-50.0

Source: MAMA

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand - 2011 Q3
Mexico Auto Sales By Brand - 2010 Year End
Mexico Auto Sales By Brand - 2011 Q1
Mexico Auto Brand Market Share Chart - 2011's First Half
Canada Auto Sales By Brand - June 2011
U.S. Auto Sales By Brand - June 2011
UK Auto Sales By Brand - June 2011

New Vehicle Market Share By Brand In Mexico - March 2011 Year To Date

With market share in the first three months of 2011 at 26.4%, Nissan (and corporate partner Renault) are more dominant in Mexico than General Motors or Ford are in the United States; more dominant than Volkswagen and its group partners are in Great Britain. In quarter one of 2010, Nissan/Renault's market share in Mexico was 25.4%. And if March 2011's 26.5% market share is anything to go by, Nissan/Renault are on the upswing, setting aside any production/supply issues that may have become apparent for Nissan, Mexico's favourite car brand, in the spring.

Compared with Q1 of 2010, General Motors has slid a full percentage point from its former 19.2% hold on the market. Volkswagen, Audi, Seat, and Porsche have improved their portion from the 15.6% the quartet achieved in the first three months of 2010 to 17.3% this year. We've already explored the difficulties facing Ford when ranking all this chart's automakers and a few others in an earlier post.

Before studying the chart below, keep one other fact in mind. Through March 31st of 2011, the luxury auto brands for which Mexican sales data is known owned just 2.7% of the Mexican new vehicle market. Those same nine brands held 6.6% of the U.S. new vehicle market in the first quarter of 2011. 

Related From GoodCarBadCar.net
Mexico Auto Brand Market Share Chart - 2011's First Half
Mexico Auto Sales By Brand - 2011 Q1
New Vehicle Market Share By Brand In America - May 2011
New Vehicle Market Share By Brand In The UK - May 2011
New Vehicle Market Share By Brand In Canada - May 2011

Mexico Auto Sales By Brand - March 2011 Year-To-Date

Through the end of March 2011, no automaker had sold more automobiles in Mexico than Nissan. In fact, the year-to-date Mexico Auto Sales rankings below show that Nissan's nearest rival, the whole sum of General Motors, was 12,350 units behind Mexico's favourite brand.

In March, the Mexican auto market grew 15% year-over-year to 75,126. These year-to-date standings reflect the brand-by-brand reflections of a market which improved by 12% in the first three months of 2011 to 210,903 sales. In the first quarter of 2006 the Mexican new vehicle market was 530,221 sales strong. Q1 volume shrunk to 460,399 in 2007, 432,478 in 2008, 300,564 in 2009, and 188,994 in 2010. So yeah, there's improvement, but compared with what Mexican auto dealers are accustomed to, 2011 can only be considered good because 2010 was so bad.

To be a seller of one of the eight brands which have again suffered declining sales must be awful. (08/25/11 update separates Ford from Lincoln, altering some of this analysis.) It's worth noting that Ford passenger car sales are up 53.7%. It's the Blue Oval's truck/SUV division that brought the brand down. Sales of non-car Fords fell from 15,600 to 13,297 in Q1 of 2011. The story is reversed at Honda where car sales are down 24% and CR-V/Pilot/Odyssey/Ridgeline sales are up a combined 32.2%.

Though there are fewer automakers reporting sales for this post, there are brands you'll notice in this group that you won't see when The Good Car Guy publishes monthly rundowns for Canada or the United States. Renault and Seat stand out; scroll down and you'll spot Peugeot and Isuzu. There isn't much excitement in Mexico's Renault, Peugeot, or Isuzu showrooms, but the Golf GTI-related Seat Leon Cupra is a gorgeous and aggressive 240-hp hatch you'll want to test drive on your next visit to Tijuana or Puerto Vallarta.

The brand-by-brand breakdown of Mexican Auto Sales through the first quarter of 2011 can be viewed in the table below.

Rank	Automaker	Jan-Mar 2011	% Change
#1	Nissan	50,647	+12.1
#2	General Motors	38,297	+5.4
#3	Volkswagen	30,227	+19.8
#4	Chrysler/Dodge/Jeep	20,222	+7.2
#5	Ford	19,038	+0.2
#6	Toyota	12,884	+23.3
#7	Honda	8683	-0.1
#8	Mazda	6671	+25.5
#9	Renault	4988	+79.1
#10	Seat	4669	+54.7
#11	Mitsubishi	2748	-11.8
#12	Suzuki	2152	+2.7
#13	Peugeot	1622	+1.5
#14	Mercedes-Benz	1611	+33.7
#15	Audi	1583	+34.5
#16	BMW	1519	+12.5
#17	Mini	681	+29.5
#18	Fiat	440	-33.9
#19	Lincoln	428	-32.4
#20	Acura	365	-1.9
#21	smart	323	+76.5
#22	Isuzu	320	+70.2
#23	Volvo	305	-11.8
#24	Subaru	187	+10.0
#25	Porsche	137	+87.7
#26	Land Rover	119	-11.9
#27	Jaguar	14	-50.0
#28	Bentley	1	level

Source: MAMA & ANDC

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand - June 2011 Year-To-Date
Mexico Auto Sales - 2010 Year End
New Vehicle Market Share By Brand In Mexico - 2011 Q1
Canada Auto Sales By Brand - May 2011
U.S. Auto Sales By Brand - May 2011

Mexico Auto Sales By Brand - 2010 Year End

The Good Car Guy doesn't pretend to be an expert on the automotive marketplace in Mexico, despite 0.008% of his life having been spent there. Moreover, GoodCarBadCar.net will surely be held responsible for any errors by Mexican family members in their Chevy Suburbans. No joke.

Rather than go into detail explaining how Nissan manages to be number one in Mexico when two other North American outposts of Japan's second-largest automaker can't be among the top five, let's stick with some facts. The overall Mexican new vehicle market was worth 820,419 sales in 2010; that's up 8.7% from 2009. 54.4% of the products were imports, according to the Automotive News Data Center. Go back to 2002 and Mexico's new vehicle market was 1,768,908 units strong. In 2006, that figure grew to 2,041,213 and then gradually began shrinking. From 1,099,878 in 2007, Mexicans then acquired only 1,025,449 in 2008. Those numbers dropped again in 2009 before recovering very slightly in 2010. 

Hundreds of thousands of Canadian and American tourists are accustomed to seeing vehicles in Mexico which aren't on sale north of the Rio Grande. These vehicles aren't just available in Peugeot, Renault, and Seat stores but even from General Motors and Ford. If you can't comprehend how necessary this is, how the Mexican auto market must be catered to uniquely, then you haven't compared the various market sizes in North America. Canada, a country of 34 million people, found within itself room for another 1,558,400 new vehicles in 2010, about one new vehicle for every 22 people. Mexicans, on the other hand, only bought one vehicle for every 55 people, and that was in the strong year of 2007. Obviously automakers are dealing with a very different situation in impoverished, truck-loving Mexico.

Here then is a complete rundown of Mexican auto sales by brand for 2010. 

Rank	Automaker	2010	% Change
#1	Nissan	189,518	+21.3
#2	General Motors	155,590	+12.4
#3	Volkswagen	110,332	+13.2
#4	Ford Motor Company	89,425	-1.8
#5	Chrysler/Dodge/Jeep	78,574	-4.6
#6	Toyota	46,769	-10
#7	Honda	37,790	+7.2
#8	Mazda	25,116	+32.8
#9	Renault	18,046	+56.9
#10	Seat	13,380	-14.1
#11	Mitsubishi	12,533	-12.5
#12	Suzuki	7932	+11.8
#13	Mercedes-Benz	6205	+16.2
#14	Peugeot	6195	-14.5
#15	BMW	5732	+3.7
#16	Audi	5490	+12.7
#17	Fiat	2502	-28.7
#18	Mini	2093	+17.2
#19	Acura	1876	-3.4
#20	Isuzu	1337	+37.6
#21	Volvo	1293	+38.3
#22	smart	936	+38.1
#23	Subaru	500	-33.5
#24	Land Rover	499	+15.5
#25	Porsche	440	-17.8
#26	Jaguar	96	-39.6
#27	Bentley	8	-11.1

Source: Automotive News Data Center & Mexican Automotive Manufacturers Association

Related From GoodCarBadCar.net
Mexico Auto Sales By Brand - June 2011 Year-To-Date
Mexico Auto Sales By Brand - March 2011 Year-To-Date
U.S. Auto Sales By Brand - 2010 Year End
UK Auto Sales By Brand - 2010 Year End
Canada Auto Sales By Brand - 2010 Year End