Sporty Car Sales And Premium Sporty Car Sales In Canada - October 2011

The Hyundai Veloster, under The Good Car Guy's watchful eye all last week, just keeps chugging along, collecting Canadian sales at a furious rate. Compared to conventional, mainstream hatchbacks - with which the Veloster can be justifiably compared - the Veloster isn't actually popular at all. On that point, admittedly, Canadian Hyundai dealers can't get enough Velosters to satisfy demand, so perhaps the Veloster could be putting up sales figures more in line with conventional, mainstream hatchbacks. 

Compared with other sporty cars and cars which simply intend to be sporty - many of which could be cross-shopped with a Veloster - the big-wheeled, tech-filled, lo-po Hyundai is a veritable hit. More than twice as popular as the Hyundai Genesis Coupe. More popular than the combined efforts of Honda's CR-Z, the Mazda Miata, Mitsubishi Eclipse, Scion tC, and Volkswagen GTI. And less successful than it was in September, when Hyundai Canada managed to deliver 568 Velosters. GoodCarBadCar.net's review of the 2012 Veloster is coming up soon, so have patience. The car has only just been returned to Hyundai.

As for the non-bargain basement sporty cars in the first table below, no vehicle reported a better year-over-year gain than the Audi TT. The TT is up 34% this year but jumped 77% in October 2011. Nissan 370Z sales, conversely, plunged 81%. Keep in mind, the market share chart above is useful but not the final word. Many of these vehicles aren't intended to compete with many of the other vehicles on this list. Indeed, many potential competitors aren't listed here because their sales figures are rolled in to the sales figures of larger product lines.

Sporty Car	October 2011	% Change	Year To Date	YTD % Change
Audi A5	122	- 27%	1763	- 15%
Audi TT	39	+ 77%	400	+ 34%
BMW Z4	15	- 6%	309	- 11%
Chevrolet Camaro	217	+ 62%	3459	- 10%
Chevrolet Corvette	11	- 35%	314	- 6%
Dodge Challenger	81	- 33%	2193	- 24%
Ford Mustang	129	- 42%	4160	- 11%
Honda CR-Z	17	- 79%	485	+ 137%
Hyundai Genesis Coupe	208	+ 31%	2532	- 13%
Hyundai Veloster	425	-----	997	-----
Mazda MX-5 Miata	32	- 16%	574	- 19%
Mazda RX-8	7	- 36%	157	+ 59%
Mercedes-Benz SLK	13	- 38%	331	+ 11%
Mitsubishi Eclipse	29	- 19%	546	- 29%
Nissan 370Z	15	- 81%	420	- 49%
Porche Boxster	3	- 50%	145	- 6%
Porsche Cayman	8	+ 60%	116	+ 21%
Scion tC	143	+ 63%	1697	+ 1828%
Volkswagen Eos	31	0%	652	- 9%
Volkswagen GTI	160	+ 11%	1525	- 19%
Volvo C70	4	0%	151	- 22%

Source: Manufacturers & ANDC 
Red font indicates declining year-over-year sales

The BMW 6-Series continues to thrive in the perfect storm. While Canadian Porsche dealers wait for the already-introduced 991-gen 911 Carrera, and while the 6-Series is still newer and flashier, 6-Series sales are shooting through the roof. Well, maybe that's an exaggeration. BMW Canada sold 26 6-Series coupes and cabriolets in October 2011. That's not very many, but it's more high-end sports cars than any other company sold last month. 6-Series sales were up 420% in October and are up 169% in 2011. 

The BMW 650i xDrive starts at $101,500. The droptop 650i starts at $106,800, but all-wheel drive will cost you an extra $3100. The new Porsche 911 will have a base price of $93,700. One would imagine not a single 911 will be sold at that price. 

The 911 Carrera S will start at $110,000. And since you're in the Porsche store, check out the $70,500 Boxster Spyder, which definitely does not offer all-wheel drive.

Premium Sporty Car	October 2011	% Change	Year To Date	YTD % Change
Audi R8	11	- 15%	129	- 1%
BMW 6-Series	26	+ 420%	145	+ 169%
Dodge Viper	2	- 71%	29	- 41%
Jaguar XK	7	+ 75%	117	+ 7%
Lexus LFA	----	----	4	-----
Mercedes-Benz SL-Class	10	0%	173	- 19%
Mercedes-Benz SLS AMG	7	- 30%	91	- 8%
Nissan GT-R	8	+ 167%	64	+ 8%
Porsche 911	22	- 37%	446	- 5%

Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

Related From GoodCarBadCar.net
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Sporty Car Sales & Premium Sporty Car Sales In Canada - November 2011
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Canada Auto Brand Market Share Chart - October 2011