Showing posts with label US February 2013. Show all posts
Showing posts with label US February 2013. Show all posts
Friday, March 15, 2013

February 2013 Luxury Car Sales In America

2014 Mercedes-Benz E-Class sedan facelift
The Mercedes-Benz E-Class's New
Face, And Some Other Guy's Face
Strong C-Class sales have propelled Mercedes-Benz USA to a meaningful lead in the premium brand sector in the first two months of 2013. The C-Class sedan and coupe have built up a 2712-unit lead over the BMW 3-Series, which also trails the Lexus RX utility by 528 units.

Sales of premium brand hatchbacks have struggled so far this year. The Audi A3, soon to be replaced at least in part by a new sedan, the Lexus CT200h, and the dying Volvo C30 have fallen 41%, 18%, and 37% through two months. In a not dissimilar price bracket, the Buick Verano (reviewed in Turbo form by GoodCarBadCar) and Acura ILX have been wildly more popular. 


U.S. small luxury car sales chart February 2013
Click Either Chart For Larger View
Larger, but still affordable luxury cars like the Acura TL, Lincoln MKZ, and Infiniti G have posted huge declines in early 2013. The MKZ has been replaced, but inventory is low. The G37 will soon be replaced by the gorgeous Q50. In February 2013, the TL posted its fifth consecutive month of year-over-year decline.

 GoodCarBadCar breaks down the luxury car segment into multiple categories, not because this is a segment breakdown site, but because we endeavour to display cars alongside their nearest competitors, if not in pricing terms than in size terms. Automakers aren't beholden to specific "midsize" dimensions, nor are they restricted price-wise by the image their logo represents. (You'll find luxury flagship sedans showcased in this post.) We're always open to suggestions on how you would like to see segments broken down, so feel free to contact GCBC Towers at your leisure.

U.S. February 2013 midsize luxury car sales chart
Of this there can be no doubt: the Mercedes-Benz E-Class and BMW 5-Series are direct competitors. Mercedes-Benz brings more bodystyles to the table, but BMW's 5er did outsell the E-Class by 37 units in February. The Benz leads year-to-date standings by 2847 sales. A facelifted E-Class, which includes an all-wheel-drive E63 AMG, should further cement Mercedes-Benz's leadership in the category, one it dominates with the 5-Series' assistance.

 Historical monthly and yearly sales figures for all these luxury vehicles, including the mainstream players which make the voyage over from these midsize and large car sales posts, can be accessed by clicking the model names in the table below or by selecting a make and model at GCBC's Sales Stats page.

Click Column Headers To Sort - January 2013 Edition - February 2012 Edition
Entry Luxury Car
February 
2013
%
Change
Year 
To 
Date
YTD
% Change
1997
-----3555-----
392
- 16.4%623- 40.9%
4171
+ 147%7831+ 215%
1182
- 28.0%2183- 18.1%
157
- 28.6%323- 36.7%

Small Luxury Car
February 2013
%
Change
Year 
To Date
YTD
% Change
1358
- 59.7%2684- 52.4%
3089
+ 13.6%5844+ 8.3%
1173
+ 4.8%2373+ 18.8%
393
- 35.0%697- 32.1%
6973
- 13.9%11,804- 20.2%
1474
- 44.1%2479- 44.8%
3382
-----6163-----
2566
- 43.9%5071- 33.2%
4529
- 17.7%7344- 21.2%
1532
- 26.9%2918- 25.3%
7302
+ 39.4%14,516+ 23.4%
2036
+ 5.5%3990+ 19.3%

Tweeners/Other
February 
2013
%
Change
Year 
To 
Date
YTD
% Change
2216
- 31.0%3713- 32.4%
3667
- 29.9%7215- 21.9%
5023
- 34.5%10,348- 18.1%
795
+ 6015%1592+ 5035%
2517
+ 0.2%4989+ 3.9%
4817
+ 60.7%10,003+ 85.0%
945
- 62.0%1398- 66.3%
4927
- 25.3%7919- 25.3%
5703
+ 63.1%10,543+ 57.0%
1123
- 20.5%2315- 18.1%
355
- 20.8%689- 22.7%

Midsize Luxury Cars 
& 
Large Inexpensive 
Luxury Cars
February 2013
%
Change
Year 
To Date
YTD
% Change
11
- 60.7%24- 60.7%
16
-----16-----
1370
+ 40.9%2629+ 25.1%
588
+ 0.7%1286+ 4.8%
4248
+ 5.1%6833- 5.9%
Cadillac STS
1
- 97.0%1- 98.3%
2169
-----4069-----
270
- 4.9%523- 9.2%
514
- 55.3%927- 49.9%
588
+ 22.2%1099+ 17.4%
1108
- 53.8%2207- 11.4%
922
+ 7.6%1831+ 14.6%
579
+ 27.3%1132+ 9.2%
4211
+ 0.1%9680+ 16.6%
8
- 95.1%15- 94.9%
151
- 35.7%327- 26.7%
Source: Manufacturers & ANDC
* indicates a car that is also shown in another GCBC segment breakdown
** Includes Allroad
^ Includes Genesis Coupe

 RECOMMENDED READING
Small & Midsize Luxury Car Sales In America - January 2013
Small & Midsize Luxury Car Sales In America - February 2012
Top 20 Best-Selling Cars In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013
Large Luxury Car Sales In America - February 2013
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Thursday, March 14, 2013

February 2013 Sporty Car Sales In America

2013 Dodge Challenger R/T red
February 2013 U.S. sports car sales chart
Click Either Chart For Larger View
53% of Scion USA volume this year has come from FR-S and tC. I envision a sports car/hot hatch brand, free from misguided tall hatches. It'll be the inexpensive Porsche alternative which, invariably, will eventually spawn a Cayenne-lite and quasi-Panamera shooting brake based on the Subaru Forester and the Legacy wagon that Subaru doesn't sell here any longer. 

Some prophecies are certain to go unfulfilled.

 February 2013 sales of the Dodge Challenger reached record levels. In the three-car American muscle family, 17,106 Camaros, Mustangs, and Challengers were sold in February. The Challenger ranked third in a class of three, this is true, but its share of that relatively large niche market rose to 28.7%, up from 20.5% in 2012 as a whole and 20.4% last February.

 Of the 1051 little German roadsters and coupes sold in America in 2013 - by which mean Audi TTs, BMW Z4s, Mercedes-Benz SLKs, and Porsche Boxsters and Caymans - 37.2% were Boxsters. Indeed, the Boxster outsold the TT and Z4 (and Cayman, of course) combined. You can also frame the conversation this way: the Boxster and 911 accounted for 44.4% of Porsche USA sales in February - more than the Cayenne mustered - and 40.8% so far this year. 


February 2013 U.S. premium sports car sales chart
Meanwhile, news out of VW HQ in Wolfsburg of the west, Herndon, Virginia, shows the GTI and R doing far less for the Volkswagen brand than they did a year ago. This is mostly the fault of the GTI reaching the end of its lifecycle. That said, sales of the Golf 2.5 and TDI rose 44% in February and are up 34% in the first two months of 2012. In February of last year, the GTI and R were responsible for 56.7% of total Golf family volume. That figure fell to 43% last month.

 Historical monthly and yearly sales figures for all these vehicles can be accessed by clicking a model name in the sortable tables below or by selecting a make and model at GCBC's Sales Stats page. The tables below are now sortable, which should make it easier for you to see that Chevrolet sold more Camaros last month than Mitsubishi sold Eclipses.

Click Column Headers To Sort - January 2013 Edition - February 2012 Edition
Sporty Car
February 2013
%
Change
Year 
To Date
YTD
% Change
1173
 + 4.8%2373+ 18.8%
147
+ 2.1%274- 16.0%
393
- 35.0%697- 32.1%
156
- 36.3%308- 11.7%
6171
- 10.9%11,096- 12.2%
980
+ 5.7%1888+ 21.3%
4911
+ 33.9%8408+ 35.2%
3302
+ 2.3%5805+ 13.0%
6024
- 18.1%9632- 13.1%
381
- 18.2%739- 10.9%
1905
- 41.2%3664- 25.7%
859
- 26.6%1490- 26.7%
347
- 20.0%662- 10.5%
356
+ 24.5%681+ 30.0%
2640
- 28.4%4906- 14.8%
1986
- 18.2% 3640 - 9.2%
198
- 62.8% 407 - 45.8%
181
+ 64.5% 346 + 215%
157
- 56.7% 298 - 39.1%
118
- 53.5% 215 - 46.3%
13
- 89.3%27- 88.5%
378
- 31.6%709- 26.9%
391
+ 1017%783+ 843%
1
- 98.9%2- 99.1%
1369
-----2812-----
1244
- 24.6%2508- 15.2%
420
-----883-----
1486
+ 61.2%2792+ 71.1%
3696
+ 184%5928+ 119%
2991
+ 130% 4721 + 74.6%
705
----- 1207 -----
324
- 22.7%574- 26.8%
1038
- 19.2%1953- 22.4%
262
- 4.4%464- 0.4%
168
- 35.6%341- 39.1%

Premium Sporty Car
February 2013
%
Change
Year 
To Date
YTD
% Change
50
- 32.4%99- 35.3%
770
+ 45.6%1194+ 27.3%
156
- 25.7%273- 24.8%
2
- 66.7%5- 50.0%
48
- 39.2%102- 30.1%
435
+ 353%825+ 321%
39
- 45.1%75- 54.0%
98
+ 46.3%146+ 67.8%
855
- 0.3%1732+ 12.5%
1
-----1- 95.0%
Source: Manufacturers & ANDC 
* indicates a car that is also displayed in another GCBC segment breakdown or displayed in full elsewhere 
** Beetle and Cooper breakdown included in the total above
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.

RECOMMENDED READING
Sporty Car Sales In America - January 2013
Sporty Car Sales In America - February 2012
Top 15 Best-Selling $45K+ Vehicles In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013
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Tuesday, March 12, 2013

February 2013 Luxury SUV And Crossover Sales In America

2013 Audi Q7 S-Line red
Audi more than doubled U.S. Q7 sales in February 2013. Porsche sold an extra 516 Cayennes compared with February 2012, a 79% improvement. Volkswagen Touareg volume grew by 113 units. Combined, the Q7, Cayenne, and Touareg sold 2929 copies. In an uneventful month for the Acura MDX, it outsold the VW Group trio by 20 copies. The BMW X5 outsold the trio by 1002 units. 

U.S. February 2013 midsize luxury SUV sales chart
Midsize Luxury SUV Sales Chart
Click Either Chart For Larger View
Viewed another way, however, the three big Germans from Volkswagen outsold the Mercedes-Benz M-Class, Infiniti JX, and Land Rover's LR2, LR4, Range Rover, and Evoque combined.  

 The Cayenne is much more important to Porsche than the Touareg is to Volkswagen; more important than the Q7 is to Audi, as well. It's also the best-selling single member of the trio. 42% of the Porsches sold in the United States in February were Cayennes. The Touareg, admittedly Volkswagen's most expensive model and presumably a rather profitable one, accounts for less than 3% of Volkswagen brand sales. 6% of VW Group U.S. sales in February came from one of these three SUVs.

 And Lexus sold 6938 RX350s and RX450h crossovers in February 2013. 

U.S. small luxury SUV sales chart February 2013
Small Luxury SUV Sales Chart
For the first time, GoodCarBadCar is including the Buick Enclave with this group of "midsize" luxury SUVs and crossovers. The Enclave is priced from $36,945, some $8000 north of the segment-leading mainstream Ford Explorer and about $3000 below the segment-leading premium Lexus RX. So GCBC gives you the opportunity to see the Enclave compared both here and there. 

It may be a stretch to say the Enclave is a rival of the Mercedes-Benz ML and BMW X5. No, it is a stretch. But we're not suggesting the Volvo XC70 is a Porsche Cayenne alternative, either. Or that the Lexus RX compares as easily with the BMW X1 as it does with the Acura MDX. We've also added the A4 Allroad - combined sales of the Allroad and A4 appear in the luxury car sales chart. To subdivide the luxury SUV/CUV category any further would only make comparisons difficult. 


Historical monthly and yearly sales figures for every one of these vehicles can be accessed by clicking a model name in the sortable tables below or by making a selection at GCBC's Sales Stats page. Non-mobile users can also use the dropdown menu near the top right of this page. GoodCarBadCar published a list of February 2013's 20 best-selling SUVs and crossovers on the first of the month. Larger and/or more costly luxury SUVs were profiled last week.

Click Column Headers To Sort - January 2013 Edition - February 2012 Edition
Small
Luxury SUV
February 
2013
%
Change
Year 
To 
Date
YTD
% Change
2795
+ 177%5284+ 179%
454
-----753-----
2753
+ 57.0%5097+ 36.1%
1482
-----2647-----
2175
- 23.2%4180- 7.5%
4108
- 17.6%8488- 7.2%
150
- 52.2%318- 49.7%
273
+ 27.6%573+ 13.9%
981
+ 37.2%1910+ 36.9%
6938
+ 19.8%12,332+ 13.9%
2420
+ 48.5%4816+ 33.6%
1496
+ 19.6%3062+ 32.6%

Midsize Luxury SUV
February 2013
%
Change
Year 
To Date
YTD
% Change
2946
- 17.8%5521- 14.3%
25
- 55.4%56- 49.1%
920
+ 147%1809+ 46.0%
3931
+ 21.9%8015+ 37.4%
474
- 5.6%854+ 8.9%
5241
+ 25.8%10,136+ 39.0%
4108
- 17.6%8488- 7.2%
595
- 46.3%1187- 42.1%
2300
-----4270-----
565
- 11.3%11290.0%
1261
+ 15.6%2512+ 13.2%
628
- 10.7%1361- 13.9%
6938
+ 19.8%12,332+ 13.9%
511
+ 21.4%922+ 31.7%
1883
- 13.1%3712- 2.8%
2733
- 19.8%5661- 23.6%
1173
+ 78.5%2673+ 62.0%
836
+ 15.6%1798+ 15.7%
355
- 20.8%689- 22.7%
504
- 45.2%1010- 37.5%
Source: Manufacturers & ANDC 
* indicates a vehicle that is also shown in another GCBC segment breakdown

RECOMMENDED READING
Small & Midsize Luxury SUV Sales In America - January 2013
Small & Midsize Luxury SUV Sales In America - February 2012
Top 20 Best-Selling SUVs & Crossovers In America - February 2013
Large Luxury SUV Sales In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013
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