Monday, March 4, 2013

February 2013 Top 10 Worst-Selling Vehicles In America

2013 Lincoln MKZ glass roof
U.S. Sales Of The New
MKZ Are On The Upswing
The new Porsche Cayman is on its way. Hold your breath. Wait for it. Be patient. Watch Chris Harris drift a yellow one around a track. Check out Cars.com's inventory, where a California dealer is currently listing six Caymans, curiously sans pictures, ranging in price from $67,470 to $80,885. Consider the fact that Canadians sometimes get things first. Five were sold north of the 49th parallel in February.

And then take note of the fact that only a solitary Cayman found a home in the U.S. in February 2013. This near non-existent sales performance has been common for the Cayman - Porsche didn't exactly nail the timing of one car's departure and another car's arrival.


Regardless, to call it a worst seller is a bit of a stretch. Naturally it won't sell well... if there are none to sell

Lincoln apparently wants to get the new MKZ's quality just right, so dealers aren't getting them as quickly as they'd like. Lincoln did, however, sell twice as many MKZs in February as in the month before. In the first worst sellers table below, once you get past Cayman and MKZ, Japanese brands take over. From the disappointing Mazda 2 through to the in-replacement-phase Mazda 6, U.S. volume of these eight cars declined by at least 47% in February.


In the second and third worst sellers tables, vehicles are ranked by February 2013 U.S. volume. First, only cars with base prices under $45,000 are eligible. In the final chart, all (uncancelled) vehicles are eligible. Of course, the second list takes on a higher-end feel. Predictably, even when sales of a $99,950 Nissan are half again as strong as they were a year ago, it's still not rivalling a Toyota Camry for output.

Historical monthly and yearly sales figures for all these vehicles can be accessed at GCBC's Sales Stats page or, by non-mobile users, through the dropdown menu near the top right of this page. GoodCarBadCar ranked America's most popular vehicles in February this past Saturday. 

January 2013's Worst - February 2012's Worst
Rank
Worst-Selling Vehicle 
By Percentage Decline
% Change
February 2013
February 2012
#1
Porsche Cayman
- 98.9% 1 88
#2
Lincoln MKZ
- 62.0% 945 2487
#3
Mazda 2
- 61.9% 1028 2701
#4
Scion iQ
- 61.7% 331864
#5
Acura TSX
- 59.7% 1358 3373
#6
Infiniti M
- 55.3% 514 1150
#7
Lexus GS
- 53.8% 1108 2397
#8
Infiniti EX
- 52.2% 150 314
#9
Honda Insight
- 49.8% 388 773
#10
Mazda 6
- 47.0% 2702 5101

Rank
Worst-Selling Vehicle 
By Volume 
(Base Prices 
Under $45,000)
February 2013
February 2012
% Change
#1
Audi TT
147 144 + 2.1%
#2
Infiniti EX
150 314 - 52.2%
#3
Volvo S80
151 235 - 35.7%
#4
Subaru Tribeca
194 177 + 9.6%
#5
Land Rover LR2
273 214 + 27.6%
#6
Volkswagen Eos
324 419 - 22.7%
#7
Scion iQ
331 864 - 61.7%
#8
Mitsubishi i MiEV
337 44 + 666%
#9
Mazda MX-5 Miata
347 434 - 20.0%
#10
Mercedes-Benz SLK
356 287 + 24.5%

Rank
Worst-Selling Vehicle 
By Volume (All Vehicles)
February 2013
February 2012
% Change
#1
Dodge SRT Viper
1 ----- -----
#2
Porsche Cayman
1 88 - 98.9%
#3
Acura RL/RLX *
27 28 - 3.6%
#4
Mercedes-Benz SLS AMG
39 71 - 45.1%
#5
Mercedes-Benz CL-Class
48 79 - 39.2%
#6
Audi R8
50 74 - 32.4%
#7
Nissan GT-R
98 67 + 46.3%
#8
Audi TT
147 144 + 2.1%
#9
Infiniti EX
150 314 - 52.2%
#10
Volvo S80
151 235 - 35.7%
Source: Manufacturers & ANDC 
Vehicle must have been on sale in 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website through January 2013. Chevrolet's Caprice PPV, Lexus LFA, Honda FCX. 
* In the near-term, for the purposes of the worst sellers list, GCBC will be viewing the Acura RL and RLX as one car.

RECOMMENDED READING
Top 10 Worst-Selling Cars In America - February 2012
Top 10 Worst-Selling Cars In America - January 2013
Top 30 Best-Selling Vehicles In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013

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