U.S. Auto Sales vs Canada Auto Sales - Differences In 2011

As an auto Sales Stats addict, you typically read GoodCarBadCar.net's posts on both U.S. Auto Sales and Canadian Auto Sales. The differences are astounding but seem easily explained by pointing to population differences. Is that all there is to it? Is the Canadian new vehicle market just a smaller version of the American new vehicle market? Aren't Canadians just Americans without guns? Don't they buy the same vehicles even as they watch the same TV shows?

Three pertinent points must be made before we bother looking at specific automobiles. First, there are specific models available in the U.S. which aren't available in Canada, and vice versa. Second, there's a huge set of financial factors at play, from fuel prices to currency exchange and unique tariffs. Finally, Canadians buy more vehicles on a per capita basis. Through the first four months of 2011, there was one vehicle sold for every 70 people in Canada. During the same period, Americans acquired one vehicle for every 73 people. In other words, despite a population that's nine times bigger than Canada's, America's new vehicle market so far this year is only 8.5 times bigger.

With all that explained, here's a quick look at a few vehicles Americans buy with exceedingly greater frequency than their friendly neighbours to the north, along with some others that Canadians are more likely to acquire. Keep two aforementioned figures in mind: nine and 8.5, the numbers by which you'd multiply Canada's population and new vehicle market size to arrive at the American totals.

Chevrolet HHR: U.S. sales are 58.6 times stronger.
Ford Explorer: U.S. sales are 16.2 times stronger.
Honda CR-Z: U.S. sales are 21.7 times stronger.
Hyundai Equus: U.S. sales are 35.2 times stronger.
Land Rover Range Rover: U.S. sales are 26.9 times stronger.
Mini Countryman: U.S. sales are 15.6 times stronger.
Toyota Avalon: U.S. sales are 66.4 times stronger.

Dodge Grand Caravan: only 1.9 times better in the U.S. 
Fiat 500: pretty much on par in North America; 67 units stronger in the States.
Ford F-Series: just 5.9 times better in the U.S.
Hyundai Accent: just 2.8 times better in the U.S.
Mazda Tribute: 1.2 times stronger in Canada.
Mitsubishi Outlander: only 1.6 times better in the U.S.
Toyota Venza: just 2.6 times better in the U.S.

*All figures relate to year-to-date figures through the end of April 2011

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Top 20 Best-Selling Cars In America - April 2011
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Canada Auto Sales By Brand - April 2011

Top 10 Worst-Selling Cars In Canada - April 2011

In April of last year, Nissan Canada sold 191 Cubes. The Cube's most direct rival, the Kia Soul, found 796 buyers. It appeared as though Kia's quicker-to-market, fun-to-drive, appropriately priced and equipped Soul was walking all over the slow-to-market, distinctly comfortable, slightly overpriced Cube. Yep, that's how it appeared.

Then along came April 2011. Nissan Cube sales fell 91.1%, a large enough drop to make it the worst-selling car in Canada when such a designation is based on percentage declines. On the flip side, Kia Soul sales improved 41.7%. For the record, this isn't an April anomaly - the Nissan Cube was in the #1 spot in March, as well. Moreover, it would've been in the top three had The Good Car Guy compiled such a list in February. 

Sadly, for Nissan, Canadians seem to have had their fill of the junior supercar GT-R, too. Sales fell from 13 in April 2010 to just 3 last month. However, Nissan USA is currently listing the updated 2012 GT-R, and April sales of that car jumped 143%. Nissan Canada, on the other hand, is still showing the 2011 GT-R with a price that forces Canadians to pay 11% more than the GT-R's U.S. clients.

Forget this Nissan blast for a few moments, despite the fact that Nissan volume pushed the brand to ninth overall in Canada in April. It could be worse. Honda was 3359 sales behind Hyundai, based partially on utter failures like the partially-marketed special-order Insight hybrid. It's not as though the Toyota Prius is a runaway hit in Canada - sales fell 21% to 249 last month - but the Prius is still considered desirable by a certain subset of the populace. The Insight, desirable? Er... not so much. Not so much at all. Yet in terms of Honda failures, the Acura ZDX is worse than the Insight and remains a member of GoodCarBadCar.net's The Bad 8.

Canada's 10 Worst-Selling Vehicles from April 2011 are in the table below.

Rank	Vehicle	% Drop	April 2011
#1	Nissan Cube	-91.1	17
#2	Dodge Nitro	-81.7	28
#3	Nissan GT-R	-76.9	3
#4	Acura ZDX	-71.8	11
#5	Kia Borrego	-70.6	10
#6	Jeep Liberty	-64.8	93
#7	Lincoln MKT	-62.9	43
#8	Cadillac STS	-60.0	2
#9	Lexus GS	-59.4	13
#10	Honda Insight	-57.1	48

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Top 10 Worst-Selling Cars In Canada - April 2012
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Top 30 Best-Selling Luxury Vehicles In Canada - April 2011
Canada Auto Sales By Brand - April 2011

Sporty Car Sales And Premium Sporty Car Sales In Canada - April 2011

17.5% of Jaguar equals..... not very much. Although in the case of the handsome Jaguar XK, 17.5% of Jaguar's Canadian output (it equals 14 April sales, by the way) was enough to beat the BMW 6-Series in the pie chart below, in addition to the Dodge Viper and Nissan GT-R. Overall, Jaguar sales grew from 74 in April 2010 to 80 in April 2011. The XK posted growth of one unit. The XJ limo, meanwhile, was up to 30 sales from 2. Blame the XF - and the lack of a luxury crossover, I dare say - for Jaguar's inability to grab more than 0.57% of the luxury auto market in Canada last month.

In April, Mercedes-Benz Canada made its $198,000 quasi-SLR McLaren replacement twice as popular as the $96,500-$114,000 Jaguar XK. Mercedes-Benz sold nearly one SLS AMG per day last month. That's more than the whole ranges of Ferrari and Lamborghini combined. It's nearly enough to out-sell the SL-Class Benz. It's seven sales up on Audi's visceral R8 and Mercedes-Benz's own (soon-to-be-replaced) volume roadster, the SLK. 

The Mercedes-Benz SLS AMG is, shall we say, a roaring success. In all its years on sale here, Mercedes-Benz Canada sold only 82 editions of the admittedly wildly expensive and terribly ugly SLR McLaren. Mercedes-Benz Canada sold 111 SLS AMGs in 2010 and has already sold 54 in 2011.

We'll let the earlier SLK mention segue us into an analysis of the following Graph. Obviously this chart excludes unreported coupe sales from the BMW 3-Series and Honda Civic Si range, among others, but it remains a fairly comprehensive look at the sales impact of sports cars and sportyish cars in Canada. 46% of this market is taken up by American muscle cars. The Chevrolet Camaro led the way in April despite a narrow 1.5% decline. Dodge Challenger sales slid 34.2%, enough to take it from top spot in the category at this time last year to third in April 2011. The Ford Mustang, a Good 12 winner in efficient and affordable V6 trim, posted a 72.8% increase. 

Year-to-date, Camaro sales stand at 1164; Dodge is at 914 with the Challenger; the Mustang's at 889; and the still wildly popular Audi A5 has found 729 new owners. South of the border, the Chevrolet Camaro was America's 15th-best-selling car in April. The Mustang was 24th.

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Sporty Car & Premium Sporty Car Sales In Canada - April 2012
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Canada Auto Sales By Brand - April 2011
Sporty Car & Premium Sporty Car Sales In America - April 2011

Large Luxury Car Sales And Large Luxury SUV Sales In Canada - April 2011

Canadians registered 254 new full-size luxury cars in April 2010. One year later, Canadians acquired 275 new full-size luxury cars, some of them probably being the same Canadians who couldn't get over the Porsche Panamera's rear end like they thought they would. Or perhaps they switched from the $236,000 Mercedes-Benz S65 AMG to the $151,500 S63 AMG so they could save on fuel. Yeah. Right. 

Sales of the S-Class - and its CL-Class coupe derivative which will, by the way, be turning into the S-Class coupe soon - rose 19% in April. 54 sales abaft was the Porsche Panamera, up 11%, the only Porsche passenger car with increased year-over-year sales in April.

The S-Class wasn't the only Benz to dominate its segment last month. The E-Class out-sold all rivals in the midsize luxury car category, and as you can see below, the jumbo GL-Class sold with just as much frequency as the Lincoln Navigator, Land Rover Range Rover, and Cadillac Escalade put together.

And still the Toyota Land Cruiser finds new Canadian owners. Check Toyota.ca and you won't find the Land Cruiser. Use Toyota.ca's search function and the only results featuring the Land Cruiser relate to the FJ Cruiser or every Toyota nameplate under the sun. Inquiries to Toyota on Twitter some months ago did not result in a response.

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Small Luxury SUV & Midsize Luxury SUV Sales In Canada - April 2011

Small Luxury SUV Sales And Midsize Luxury SUV Sales In Canada - April 2011

If the first list of luxury utility vehicles you see below was a pie chart instead, the Lexus RX's slice would fill more than half the circle. 96 of the RX's 828-unit April 2011 total were RX450h hybrids. In April, the RX 450h was down 6.8%; its down 24.4% year-to-date. It was the Lexus brand's second-best-selling hybrid last month, trailing just the hybrid-only CT200h.

Don't get the wrong impression. It isn't even as though the conservative Lexus RX350/RX450h coalition was able to form a Harper-like majority. 74% of midsize luxury SUV buyers chose something other than the RX in April. 1139 of them opted for German-designed high-riders like the Audi Q7 (up 93%) and Porsche Cayenne (up 341%), decent choices both. Then there were the British beasts from Land Rover, the LR4 and Range Rover Sport, combined sales of which climbed to 176 from 138. Meanwhile, Volvo XC90 sales climbed 18%. The XC90's very distantly-related long-lost cousin from Lincoln, the MKT, suffered a 63% decline in April and is down 56% so far this year.

In April of last year, the eight vehicles you see in the Graph below combined to find 2241 buyers. That figure fell to 2210 in the same period of 2011, a very slight 1.4% drop. Feel free to blame the Mercedes-Benz GLK's 25% decline. It equates to a 149-unit fall. The GLK's two top rivals from Audi and BMW, the Q5 and X3, 11% and 13%, respectively. Sales of the Acura RDX, Infiniti EX35, Land Rover LR2 were in decline. Cadillac sold 301 copies of the SRX, up from 237 in April 2010. 

Unmentioned in the Graph above is the BMW X1, 105 of which were sold in Canada in April.

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Small SUV Sales, Midsize SUV Sales, Large SUV Sales In Canada - April 2011

As was shown last week, more than one in four Canadian new vehicle sales in April 2011 were sport-utility vehicles or crossovers of some kind. Strangely, sales of the biggest and baddest mainstream SUVs jumped from 693 in April 2010 to 748 in April 2011. One would've assumed it was the other way around, and in many ways, one would be right. Sales of the Toyota Sequoia fell 18%. The Kia Borrego was down 71%. Chevrolet Tahoe sales were cut in half. Ford Expedition sales fell 35%. But the Nissan Armada, GMC Yukon, GMC Yukon XL, and Chevrolet Suburban all posted gains.

Most notably, Suburban sales jumped 246%. Canadian volumes in this category are small enough to see huge back-and-forth swings from one month to the next, so don't go assuming Chevrolet can repeat this Suburban feat through the summer.

GM's slightly smaller, more car-like Suburban sibling, the Chevrolet Traverse, struggled to meet April 2010's standards as sales fell 35% last month. While it's always worth paying attention to the Ford Edge/Explorer/Flex trio (2426 total sales in April), the Jeep Grand Cherokee and Dodge Durango out-sold GM's Lambda trio (Traverse/Enclave/Acadia) over the course of April's 30 days. 

The Grand Cherokee and new 2011 Dodge Durango have an identical starting price of $37,995. Ford's Flex and Explorer each start at $29,999.The Chevrolet Traverse starts $2245 below the $38,090. The best-selling Ford Edge has a basic MSRP of $27,999. At $31,500, the Toyota's Highlander is $3320 less than the Honda Pilot. Incentives dramatically skew these pricing schemes, but these numbers give an idea of the breakdown of Canada's favourite midsize utility vehicles.

Canadians have long since figured out that there is plenty of space in smaller, less expensive utility vehicles like the $25,995 2011 Chevrolet Traverse, $24,299 2011 Hyundai Tucson GL, and now the $19,998 2011 Mitsubishi RVR, sales of which topped the handsome Kia Sportage and capable Subaru Forester in April. 69% of all SUV/CUV sales in Canada in April came from the vehicles you'll see in the Graph below. 

Yes, sales of the Mitsubishi RVR (Outlander Sport) are particularly strong in Canada. Though the overall U.S. market is a little more than seven times bigger, American sales of the RVR Outlander Sport aren't even double what Mitsubishi Canada was able to accomplish with the RVR in April. But at what expense? Sales of the regular Mitsubishi Outlander fell 47% last month. True, the grand total has improved: in April 2010, total small crossover sales at Mitsubishi reached 657. In the same period of 2011, despite 350 fewer Outlander sales, total small crossover sales at Mitsubishi reached 1115. The RVR is chewing on food from the Outlander's plate. An overall growth spurt, however, means Mitsubishi probably doesn't care.

On another note, Mitsubishi sales climbed 13.2% in Canada in April despite falling sales of every model that was on sale at this time last year. Mitsubishi was the 18th-ranked auto brand in Canada. In the United States, Mitsubishi sales were up 123.8%, the brand was ranked 22nd, and gains in the U.S. came from the Eclipse Spyder, Lancer, Endeavor, and the Outlander Sport. 

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Truck Sales And Minivan Sales In Canada - April 2011

58% of the minivans sold in Canada in April were Dodge Grand Caravans. Sounds great? Sure, of course it does, but Grand Caravan sales dropped 23% from April 2010's 5917-unit total. Sales of the Grand Caravan's platform-mate, the Chrysler Town & Country, were up 15%, but the T&C was still only Canada's fifth-best-selling minivan. On its own, the Grand Caravan was Canada's fifth-best-selling vehicle overall, down from fourth in March.

5.7% of all Canadian new vehicle sales last month were minivans. That's a significantly higher percentage than minivans muster in the United States. Yet it mostly comes down to the one previously discussed model. Though the Toyota Sienna and Honda Odyssey's overall share of the new vehicle market is slightly lower in Canada, the Dodge Grand Caravan's market share grows from 0.76% in the United States to 2.9% in Canada. That about explains it.

If you're coming to the conclusion that Canadians choose minivans instead of SUVs and crossovers for fuel efficiency reasons, well, you'd be wrong there. SUVs and crossovers make up an equal part of the market north and south of the border. Indeed, pickup truck sales are higher in Canada than in the U.S - its car sales that are lower. The Ford F-150, believed by Americans to be an epically omnipresent nameplate, is even more forceful in Canada. The F-Series range accounts for nearly six out of every hundred Canadian new vehicle sales but less than four per hundred in the U.S. F-Series sales were up 5% in April in Canada.

Overall, Canadians acquired 26,255 new trucks from April 1st to the 30th. Only 2489 of those sales - fewer than 10% - were from import brands. The six full-size rivals from Chevrolet, Dodge, Ford, GMC, Nissan, and Toyota were allotted 85% of all truck sales.

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Small/Entry Luxury Car Sales And Midsize Luxury Car Sales In Canada - April 2011

Arguably the three most famous small luxury nameplates, the BMW 3-Series, Audi A4, and Mercedes-Benz C-Class were also Canada's three best-selling small luxury cars in April 2011. Though they moved around a bit from March, true change came down the line where the Infiniti G25/G37 lost hold of fourth place after the tall hatchback Benz B-Class and Cadillac CTS moved up. Infiniti G sales slid 13 units to 306. Sales of the B200 and B200 Turbo shot up 53%. Cadillac found 36 more CTS buyers than in April 2010.

Over at Volvo, sales remain low but are climbing. The gorgeous C30 hatch posted a 78% improvement. The redone S60's 167 sales more than made up for the loss of 97 sales in the S40/V50 range. Based on looks alone, we can expect the Volvo V60 to be a moderate hit when if it reaches North American shores.

Mercedes-Benz and BMW are dominant players with larger luxury sedans, as well. The E-Class (and CLS tag-along) posted slight gains in April; the BMW 5-Series was up 55%. At Audi, the usually unnoticed A6 now has a familial rival in the $68,600 2012 Audi A7. In its first month of Canadian sales, the big-grilled hatchback A7 out-sold the A6 by 15 units as A6 sales fell 47%. The new 2012 A6 could fight back, but no matter how good the A6 has been in the past, it never held much sway in North America.

The gigantic Hyundai Equus (included in the midsize Graph on pricing grounds) found seven Canadian buyers in April. Sales of the Genesis sedan plummeted 55% year-over-year.

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Small Car Sales, Midsize Car Sales, Large Car Sales In Canada - April 2011

Finally, after months of waiting for a decent supply of cars, Chrysler/Dodge dealers are finally getting the 2011 model year Chargers and 300s they know they're able to sell. Considering the Caliber's status as a rather unwanted hatchback and the Chrysler 200/Dodge Avenger duo's capacity for improvement, the new versions of Chrysler's profit-providing big sedans are more than a little useful at truck-dependent Chrysler Canada stores. 

That said, April sales of the Chrysler 300 and Dodge Charger were down 6.4% and 4.6%, respectively. Together, however, they were Canada's best-selling mainstream large car in April 2011.

Speaking of room for improvement, don't cast doubt on the possibility that the newish Chrysler 200 and slightly revamped Dodge Avenger could yet sell better. Canadians get Chrysler in a way Americans don't seem to these days - it likely has a lot to do with prices - and the pair's 64.4% month-to-month jump from March and preceding 179% month-to-month jump from February to March soothsays another bump in May. Separately, the Chrysler/Dodge midsize sedans are surely a fleet force; probably a retail factor. As a single unit, the Chrysler 200 and Dodge Avenger were out-sold by just one midsize sedan in April. Hyundai Sonata sales were up 70.4% to 2362.

Auto123.com ran a story from the Wall Street Journal yesterday that shows the true pain of supply issues generated by Japan's disaster triad is revealing itself at nerve endings across North America. A California dealer that would expect to sell 58 Toyota Corollas per month has received just one Corolla to sell in May. In other words, the small car chart you see at the bottom of this post could be radically transformed next month. The Chevrolet Cruze pumped out nearly twice the volume Chevrolet's Cobalt managed in April 2010. Though its sales improved by just 47 units year-over-year, a simple windshield survey (and hype calculation) will tell you that the 2012 Ford Focus is primed to take advantage of any lull at Honda and Toyota. 

Sales of the Honda Civic fell just 1.5% in April; Corolla sales increased 28.7%; Nissan Sentra sales climbed 9.6%; Mazda 3 sales fell 20%. From Korea-based Hyundai/Kia, Elantra sales were up 20.4% and Forte sales jumped 35.7%. By itself, the Hyundai Elantra Touring, with 1434 sales in April, would have beaten the Volkswagen Golf/GTI, Subaru Impreza, and Toyota Matrix.

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Auto Sales By Segment In The USA And Canada - April 2011

Who buys more trucks? Canadians, or Americans? You'd be forgiven for assuming it was the Texas-encapsulating United States, particularly if you hadn't read last month's version of this post, but you'd be wrong.

This is all relative, of course. In April 2011, U.S. residents, governments, and fleets of all kinds picked up 139,411 pickup trucks. In a market that's seven times smaller, Canada is now home to 26,255 more trucks than it was at the end of March. Yes, the U.S. has ten times the population, an auto market that's generally around seven times the size, but bought barely more than five trucks for every truck purchased north of the border. It's interesting, especially given the average price of fuel in Canada: near $1.40 per litre. That works out to $5.59 per gallon in the U.S. at current exchange rates, some way above the $4.00/gallon average. 

So, Americans buy trucks in greater volume, but in the context of their market dimensions, Canadians buy more trucks.

Sport-utility vehicles and crossovers pretty much made up the exact same percentage of overall vehicle sales. Minivans are certainly more of an acceptable purchase in Canada than in the United States. "Other vehicles" - commercial vans and defunct models like the Suzuki XL7 - are bit players in both nations. 

This leaves traditional passenger cars. 53% of all U.S. new vehicle sales in April were cars. Fewer than half of all new vehicle sales in Canada were cars. And there the story diverges down different paths again. In Canada, car sales are dominated by small models like the 2012 Honda Civic and Toyota Corolla. Meanwhile, 60% of America's 10 best-selling cars in April were larger than small. 

According to the Automotive News Data Center, Canadian auto sales totalled 160,091 in April; U.S. sales reached 1,157,928. The Graph breaks everything down in simple slices.

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Popular Car Market Share In Canada - April 2011

While watching Fareed Zakaria GPS yesterday on CNN.com, I heard it said that iPad market share in the tablet category is currently around 80%. 

Canada's 20 best-selling vehicles are, together, about as popular as the other 230+ nameplates on sale today. Last month, Canada's 20 best-selling vehicles were more popular, so you could say there's an underlying sense of the peloton catching up to the lead pack. One might develop that sense after a bit too much analysis on the matter. More to the point, let's get back to the notion of 80% market share.

Nearly six out of every hundred vehicles sold in Canada in April were Ford F-Series pickup trucks. The F-Series is the leader, the high and lofty noble one far above the plebeians, just like the iPad. But it's a long way from eight out of every ten. Let's narrow it down to just pickup trucks. Although an April chart hasn't been posted in this category yet, I can tell you that the Ford's market share in the truck segment was 35.4% last month. Zooming in even closer, the F-Series range's market share in the full-size truck segment was 44.3%. Domestic trucks? The number shrinks. It's going to be hard to find an area in which the F-Series has iPadesque market share numbers.

So, to see its dominance, compare sales of the Ford F-Series with the combined sales of the 17th, 18th, 19th, and 20th best-selling vehicles in Canada - not an unpopular group by any means. The F-Series out-sold the Hyundai Accent, Hyundai Sonata, Chevrolet Equinox, and Jeep Wrangler by more than 400 sales in April. We don't call it iPadesque, but in the car world, that's downright F-Series-like. 

The 20 best-selling vehicles in Canada are listed in beside the market share pie chart below.

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