Top 10 Worst-Selling Cars In America - March 2012

"Worst" is such a nasty word. There are no positive connotations attached. Few people are such terrible linguists that they'd frame Sidney Crosby as the best hockey player in the world by saying, "He's the worst at being a bad hockey player." No, worst is just nasty and unkind. And some will argue, in the context of new vehicle sales, categorizing the worst is an unnecessary activity.

Nevertheless, there are vehicles which sell less often then other vehicles and there are vehicles which sold less often in March 2012 than in March 2011. You can see them all listed below in three different worst-selling configurations.

In terms of surprises, these lists rarely have any. March 2012 U.S. sales figures, however, are different. The Mazda 5? That seems surprising, at least at first glance. Few vehicles compromise so nicely. Yet perhaps that's the Mazda 5's problem, that with so many well-done compromises, the mini-minivan does nothing perfectly. Since January 2011, Mazda 5 sales have fallen on a year-over-year basis eight times. Mazda 5 sales dropped 17.3% from February despite the fact that the overall new vehicle market was 22.2% stronger. 

Numbers don't lie, but they often exaggerate, deceive, and mislead. So before you assume the worst about Porsche's Boxster, remember that Boxster availability is nearly nonexistent and that the new Boxster looks to be the best yet. Before you assume that the Nissan GT-R's days are done, remember that the market for $100,000 sports cars fluctuates wildly - GT-R sales shot up 220% in March 2011 from March 2010's 87 sales. Of course, some vehicles really are just poor sellers. The Suzuki Kizashi was deemed undesirable by the 99.96% of new vehicle buyers who opted for something else in March 2012.

Rank	Worst-Selling Car  By Percentage Decline	% Change	March 2012	March 2011
#1	Porsche Boxster	- 89.3%	18	169
#2	Acura RL	- 80.9%	38	199
#3	Nissan Cube	- 69.4%	929	3035
#4	Honda CR-Z	- 68.2%	536	1685
#5	Mazda 5	- 67.5%	1256	3866
#6	Honda Insight	- 62.9%	1032	2782
#7	Mercedes-Benz SL-Class	- 58.7%	74	179
#8	Acura ZDX	- 55.3%	88	197
#9	Lexus LFA	- 50.0%	4	8
#10	Nissan GT-R	- 50.0%	139	278

Rank	Worst-Selling Car  By Volume	March 2012	March 2011	% Change
#1	Mitsubishi i MiEV	56	-----	-----
#2	Hyundai Azera	128	199	- 35.7%
#3	Suzuki Equator	157	193	- 18.7%
#4	Subaru Tribeca	183	248	- 26.2%
#5	Honda CR-Z	536	1685	- 68.2%
#6	Suzuki Grand Vitara	547	517	+ 5.8%
#7	Suzuki Kizashi	558	703	- 20.6%
#8	Nissan LEAF	579	298	+ 94.3%
#9	Volkswagen Routan	590	1140	- 48.2%
#10	Hyundai Veracruz	622	576	- 7.4%

Rank	Worst-Selling Car  By Volume (All Vehicles)	March 2012	March 2011	% Change
#1	Lexus LFA	4	8	- 50.0%
#2	Porsche Boxster	18	169	- 89.3%
#3	Acura RL	38	199	- 80.9%
#4	Mitsubishi i MiEV	56	-----	-----
#5	Mercedes-Benz CL-Class	64	88	- 27.3%
#6	Porsche Cayman	69	107	- 35.5%
#7	Mercedes-Benz SL-Class	74	179	- 58.7%
#8	Mercedes-Benz G-Class	88	99	- 11.1%
#9	Acura ZDX	88	197	- 55.3%
#10	Audi R8	90	106	- 15.1%

Source: Manufacturers & ANDC 
Vehicle must have been on sale in March, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer's website. GoodCarBadCar has determined police vehicles are no longer eligible.

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Top 10 Worst-Selling Cars In America - April 2012
Top 10 Worst-Selling Cars In America - February 2012
Top 10 Worst-Selling Cars In America - March 2011
Top 30 Best-Selling Vehicles In America - March 2012