Thursday, March 7, 2013

February 2013 Midsize Car Sales In America

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2013 Ford C-Max Ruby Red front angle
The Ford C-Max Has Been Able To Outsell
The Toyota Prius V Without Too
Much Trouble. The Original Prius Isn't
So Easy To Knock Off Its Perch.
It's supposedly lonely at the top, but apparently not in February, not in the U.S. midsize car segment. The Camry accounted for 23% of the 140,006 cars sold by the seven leading midsize nameplates in America in January. The seventh-place Kia Optima trailed with 8%. 

 In other words, the Camry was way out in front, 7973 sales in front of the second-ranked Honda Accord and 20,645 sales ahead of the Optima. 

 Of the 158,888 sales sold by the same seven leading cars in February, the Camry was responsible for 20%, a three percentage point drop. The Optima's share was only a hair better. The Camry was just 3271 units ahead of the Accord in February. And the Accord's lead over the next two best-selling models, the Ford Fusion and Nissan Altima, shrunk to just 124 and 274 units, respectively. 


February 2013 U.S. midsize car sales chart
Click Chart For Larger View
As you can see in the chart, the leaders of the pack didn't suffer through a lonely February, not at all. With the Camry stumbling, Toyota will stir up incentives in March in order to expand the car's lead over its closest midsize competitors. Prius sales are also sliding, but don't expect Toyota to let that decline linger.

 Compare the Ford C-Max (which GoodCarBadCar is testing this week) with the Toyota Prius V if you must. It's quite a bit smaller and quite a bit more attractive. The Ford outsold the Prius V by 605 units in what was, for Toyota, a down month for its bigger Prii. The original Prius, however, still outsold the C-Max by a 3.6-to-1 count in February. 

 Historical monthly and yearly sales figures for all these vehicles can be found by clicking a model name in one of the tables below. You can also make a selection at GCBC's Sales Stats page. Nine of America's 20 best-selling passenger cars are represented in this post, total sales of which (excluding the not terribly Prius-derived Prius C) accounted for 19.4% of new vehicle sales in America in February 2013.

Click Column Headers To Sort - January 2013 Edition - February 2012 Edition
Midsize Car
February 
2013
%
Change
Year 
To 
Date
YTD
% Change
1474
- 44.1%2479- 44.8%
14,817
- 25.9%30,640- 11.6%
11,446
+ 17.8%20,292+ 21.3%
9980
+ 51.9%19,608+ 59.8%
27,875
+ 28.0%50,274+ 42.1%
27,999
+ 35.2%51,923+ 51.1%
16,007
- 8.1%29,254- 8.3%
13,195
+ 14.2%24,447+ 20.0%
2702
- 47.0%4849- 51.7%
209
- 76.9%433- 83.5%
27,725
- 15.9%49,189- 11.1%
3745
+ 3.6%6929+ 2.9%
241
- 61.2%527- 39.7%
31,270
- 9.5%63,167+ 0.5%
7532
- 8.0%16,388+ 13.0%
1123
- 20.5%2315- 18.1%

Midsize Hybrids & Electrics
February 2013
%
Change
Year 
To Date
YTD
% Change
1626
+ 58.9%2766+ 70.1%
3183
-----5908-----
388
- 49.8%707- 44.1%
653
+ 36.6%1303+ 12.9%
17,812
- 13.5%33,584+ 4.5%
11,428
- 30.6% 21,113 - 15.4%
3148
+ 15,640% 5839 + 29,095%
2543
- 37.7% 5065 - 29.0%
693
+ 3200% 1567 + 7362%

Tall Wagons 
& Crossovers
February 
2013
%
Change
Year 
To 
Date
YTD
% Change
1234
+ 15.3%2507+ 25.9%
9016
+ 2.9%17,648+ 9.1%
3745
+ 40.2%7116+ 38.7%
Source: Manufacturers & ANDC
* Indicates a vehicle that is also displayed in another GCBC segment breakdown 
^ Prius breakdown by variant

 RECOMMENDED READING
Midsize Car Sales In America - January 2013
Midsize Car Sales In America - February 2012
Top 20 Best-Selling Cars In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013
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