Mexico Auto Sales By Brand - 2010 Year End

The Good Car Guy doesn't pretend to be an expert on the automotive marketplace in Mexico, despite 0.008% of his life having been spent there. Moreover, GoodCarBadCar.net will surely be held responsible for any errors by Mexican family members in their Chevy Suburbans. No joke.

Rather than go into detail explaining how Nissan manages to be number one in Mexico when two other North American outposts of Japan's second-largest automaker can't be among the top five, let's stick with some facts. The overall Mexican new vehicle market was worth 820,419 sales in 2010; that's up 8.7% from 2009. 54.4% of the products were imports, according to the Automotive News Data Center. Go back to 2002 and Mexico's new vehicle market was 1,768,908 units strong. In 2006, that figure grew to 2,041,213 and then gradually began shrinking. From 1,099,878 in 2007, Mexicans then acquired only 1,025,449 in 2008. Those numbers dropped again in 2009 before recovering very slightly in 2010. 

Hundreds of thousands of Canadian and American tourists are accustomed to seeing vehicles in Mexico which aren't on sale north of the Rio Grande. These vehicles aren't just available in Peugeot, Renault, and Seat stores but even from General Motors and Ford. If you can't comprehend how necessary this is, how the Mexican auto market must be catered to uniquely, then you haven't compared the various market sizes in North America. Canada, a country of 34 million people, found within itself room for another 1,558,400 new vehicles in 2010, about one new vehicle for every 22 people. Mexicans, on the other hand, only bought one vehicle for every 55 people, and that was in the strong year of 2007. Obviously automakers are dealing with a very different situation in impoverished, truck-loving Mexico.

Here then is a complete rundown of Mexican auto sales by brand for 2010. 

Rank	Automaker	2010	% Change
#1	Nissan	189,518	+21.3
#2	General Motors	155,590	+12.4
#3	Volkswagen	110,332	+13.2
#4	Ford Motor Company	89,425	-1.8
#5	Chrysler/Dodge/Jeep	78,574	-4.6
#6	Toyota	46,769	-10
#7	Honda	37,790	+7.2
#8	Mazda	25,116	+32.8
#9	Renault	18,046	+56.9
#10	Seat	13,380	-14.1
#11	Mitsubishi	12,533	-12.5
#12	Suzuki	7932	+11.8
#13	Mercedes-Benz	6205	+16.2
#14	Peugeot	6195	-14.5
#15	BMW	5732	+3.7
#16	Audi	5490	+12.7
#17	Fiat	2502	-28.7
#18	Mini	2093	+17.2
#19	Acura	1876	-3.4
#20	Isuzu	1337	+37.6
#21	Volvo	1293	+38.3
#22	smart	936	+38.1
#23	Subaru	500	-33.5
#24	Land Rover	499	+15.5
#25	Porsche	440	-17.8
#26	Jaguar	96	-39.6
#27	Bentley	8	-11.1

Source: Automotive News Data Center & Mexican Automotive Manufacturers Association

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Mexico Auto Sales By Brand - June 2011 Year-To-Date
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