 |
| Click Either Chart For Larger View |
Some prophecies are certain to go unfulfilled.
February 2013 sales of the Dodge Challenger reached record levels. In the three-car American muscle family, 17,106 Camaros, Mustangs, and Challengers were sold in February. The Challenger ranked third in a class of three, this is true, but its share of that relatively large niche market rose to 28.7%, up from 20.5% in 2012 as a whole and 20.4% last February.
Of the 1051 little German roadsters and coupes sold in America in 2013 - by which mean Audi TTs, BMW Z4s, Mercedes-Benz SLKs, and Porsche Boxsters and Caymans - 37.2% were Boxsters. Indeed, the Boxster outsold the TT and Z4 (and Cayman, of course) combined. You can also frame the conversation this way: the Boxster and 911 accounted for 44.4% of Porsche USA sales in February - more than the Cayenne mustered - and 40.8% so far this year.
Historical monthly and yearly sales figures for all these vehicles can be accessed by clicking a model name in the sortable tables below or by selecting a make and model at GCBC's Sales Stats page. The tables below are now sortable, which should make it easier for you to see that Chevrolet sold more Camaros last month than Mitsubishi sold Eclipses.
Click Column Headers To Sort - January 2013 Edition - February 2012 Edition
Sporty Car | February 2013 | % Change | Year To Date | YTD % Change |
|---|---|---|---|---|
Audi A5 * | 1173 | + 4.8% | 2373 | + 18.8% |
147 | + 2.1% | 274 | - 16.0% | |
393 | - 35.0% | 697 | - 32.1% | |
156 | - 36.3% | 308 | - 11.7% | |
6171 | - 10.9% | 11,096 | - 12.2% | |
980 | + 5.7% | 1888 | + 21.3% | |
4911 | + 33.9% | 8408 | + 35.2% | |
Fiat 500 * | 3302 | + 2.3% | 5805 | + 13.0% |
6024 | - 18.1% | 9632 | - 13.1% | |
381 | - 18.2% | 739 | - 10.9% | |
1905 | - 41.2% | 3664 | - 25.7% | |
859 | - 26.6% | 1490 | - 26.7% | |
347 | - 20.0% | 662 | - 10.5% | |
356 | + 24.5% | 681 | + 30.0% | |
2640 | - 28.4% | 4906 | - 14.8% | |
1986 | - 18.2% | 3640 | - 9.2% | |
198 | - 62.8% | 407 | - 45.8% | |
181 | + 64.5% | 346 | + 215% | |
157 | - 56.7% | 298 | - 39.1% | |
118 | - 53.5% | 215 | - 46.3% | |
13 | - 89.3% | 27 | - 88.5% | |
378 | - 31.6% | 709 | - 26.9% | |
391 | + 1017% | 783 | + 843% | |
1 | - 98.9% | 2 | - 99.1% | |
1369 | ----- | 2812 | ----- | |
Scion tC * | 1244 | - 24.6% | 2508 | - 15.2% |
420 | ----- | 883 | ----- | |
1486 | + 61.2% | 2792 | + 71.1% | |
3696 | + 184% | 5928 | + 119% | |
2991 | + 130% | 4721 | + 74.6% | |
705 | ----- | 1207 | ----- | |
324 | - 22.7% | 574 | - 26.8% | |
1038 | - 19.2% | 1953 | - 22.4% | |
262 | - 4.4% | 464 | - 0.4% | |
168 | - 35.6% | 341 | - 39.1% |
Premium Sporty Car | February 2013 | % Change | Year To Date | YTD % Change |
|---|---|---|---|---|
50 | - 32.4% | 99 | - 35.3% | |
770 | + 45.6% | 1194 | + 27.3% | |
156 | - 25.7% | 273 | - 24.8% | |
2 | - 66.7% | 5 | - 50.0% | |
48 | - 39.2% | 102 | - 30.1% | |
435 | + 353% | 825 | + 321% | |
39 | - 45.1% | 75 | - 54.0% | |
98 | + 46.3% | 146 | + 67.8% | |
855 | - 0.3% | 1732 | + 12.5% | |
1 | ----- | 1 | - 95.0% |
* indicates a car that is also displayed in another GCBC segment breakdown or displayed in full elsewhere
** Beetle and Cooper breakdown included in the total above
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.
RECOMMENDED READING
Sporty Car Sales In America - January 2013
Sporty Car Sales In America - February 2012
Top 15 Best-Selling $45K+ Vehicles In America - February 2013
U.S. Auto Sales Brand Rankings - February 2013
No comments:
Post a Comment