UK Auto Sales By Brand - November 2011

The Helmet-Wearing 2012 Mini Coupe

Brits acquired 134,027 new vehicles in November 2011, according to SMMT. That's down 4.2% from November 2010. Year-to-date numbers are down 4.5% to 1,822,065. Ford led the way with 18,101 sales last month, but that's down 7.8% from this time last year. With 251,205 sales through eleven months, Ford sales are down 5.7% this year. Ford's November market share, as the chart below shows, was 13.5%, down from 13.7% a month earlier.

The United Kingdom's favourite premium brand was BMW, sales of which fell 5.7% in November. Audi now trails BMW by 1620 sales with one month remaining. Mercedes-Benz is more than 30,000 sales back of Audi.

North Americans aren't accustomed to seeing Mini, a brand known to have niche appeal on this side of the Atlantic, ahead of companies like Honda, Kia, and Hyundai. Moreover, we're not accustomed to seeing Kia with more sales than Hyundai, though that's not the case in the year-to-date standings. Land Rover was Britain's fourth-best-selling premium brand in November. In the United States, Land Rover ranked tenth among luxury automakers in total volume as Land Rover USA barely managed more sales than Land Rover UK despite the fact that the American new vehicle market was 7.4 times the size of the British market. Jaguar-Land Rover market share was 3% in the United Kingdom in November, up from 2.8% in October.

Aside from bit players like Ssangyong and Chrysler, no automaker competing in the UK posted a greater year-over-year gain than Lexus, sales of which jumped 146% in November. Mini sales were up 41.5%. Saab sales plunged 96% in November, Mazda was down 53%, Lotus dropped 51.3%, and Fiat's Abarth division slid 47.7% to just 57 sales. Year-to-date Infiniti sales are up 85.1% - from next to nothing - and Alfa Romeo sales have risen 41.2% compared with January-November 2010. Proton, Ssangyong, Lotus, smart, Mazda, Renault, Subaru, Perodua, and Fiat are all down at least 20% from 2010 sales levels.

Last month's edition of this UK auto sales by brand post can be viewed here. Below you'll find total November 2011 volume, the percentage change from November 2010, and January-November numbers for 43 automobile manufacturers fighting for sales in the stingy UK car market.

Rank	Automaker	November 2011	%  Change	Year To Date	YTD  % Change
#1	Ford	18,101	- 7.8%	251,205	- 5.7%
#2	Vauxhall	14,807	- 8.2%	218,928	- 5.1%
#3	Volkswagen	13,176	+ 2.9%	168,741	+ 3.0%
#4	BMW	9395	- 5.7%	109,107	+ 6.9%
#5	Audi	7586	+ 18.6%	107,487	+ 13.4%
#6	Nissan	6911	+ 12.1%	90,480	+ 8.7%
#7	Peugeot	6193	- 18.7%	90,346	- 12.4%
#8	Mercedes-Benz	6071	+ 11.1%	77,058	+ 10.6%
#9	Toyota	5321	+ 0.2%	68,094	- 17.5%
#10	Citroen	4813	- 13.7%	64,434	- 7.6%
#11	Mini	4411	+ 41.5%	45,680	+ 17.2%
#12	Renault	4202	- 33.5%	63,901	- 28.7%
#13	Honda	3863	- 12.3%	48,316	- 19.2%
#14	Kia	3581	+ 6.2%	51,106	- 4.7%
#15	Hyundai	3510	- 7.0%	57,478	- 2.0%
#16	Land Rover	3162	+ 32.8%	34,890	- 0.4%
#17	Skoda	2942	- 1.4%	42,183	+ 10.0%
#18	Seat	2538	- 4.6%	33,604	+ 8.8%
#19	Volvo	2490	+ 25.1%	30,656	- 12.7%
#20	Fiat	2368	- 16.9%	39,409	- 21.6%
#21	Mazda	1361	- 53.0%	29,584	- 31.2%
#22	Suzuki	1336	+ 5.5%	19,073	- 4.1%
#23	Chevrolet	952	+ 13.1%	11,819	- 7.6%
#24	Jaguar	924	- 33.3%	12,974	- 15.3%
#25	Lexus	873	+ 146%	7586	+ 26.8%
#26	Alfa Romeo	689	- 14.7%	10,955	+ 41.2%
#27	Porsche	523	- 13.3%	5664	- 8.2%
#28	Mitsubishi	491	- 36.1%	9374	- 17.4%
#29	smart	318	- 33.5%	4709	- 34.5%
#30	Chrysler	234	+ 569%	1073	- 17.5%
#31	Subaru	143	- 24.3%	2493	- 28.2%
#32	Jeep	142	- 18.4%	1933	+ 2.2%
#33	Ssangyong	72	+ 700%	143	- 40.2%
#34	Infiniti	68	+ 127%	348	+ 85.1%
#35	Bentley	65	+ 20.4%	986	+ 4.3%
#36	Aston Martin	62	- 8.8%	971	- 3.8%
#37	Abarth	57	- 47.7%	1213	- 9.3%
#38	Lotus	38	- 51.3%	319	- 39.4%
#39	Perodua	31	- 22.5%	522	- 27.9%
#40	Proton	30	- 30.2%	425	- 41.7%
#41	Saab	24	- 96.0%	4130	- 19.8%
#42	Maserati	23	+ 15.0%	370	- 14.0%
#43	MG	7	+ 16.7%	249	- 8.5%

Source: Automakers & SMMT 
Red font indicates year-over-year declining sales

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