Thursday, December 15, 2011

Top 10 Worst-Selling Cars In Canada - November 2011

2011 Honda Fit Red
Acura Canada failed to sell a single RL in November 2011. This is unusual but not unheard-of. The same thing happened in September and June of last year. Since March, when Acura Canada sold only 11 RLs, sales have gotten closer and closer to zilch. Acura sold only two RLs in October, for example.

With not a single recorded RL sale last month, the $64,690 Acura was the worst-selling car in Canada in November 2011, by two measures. Sales plunged 100% from 11 in November 2010 to zero last month. 

The Mercedes-Benz B-Class is suffering from model changeover syndrome. Waiting for the new B-Class while supply of the old B-Class dwindles can't be easy for Canadian Benz dealers. B-Class sales fell 95% in November. Honda Fit's November decline was equally precipitous. This equates to a 1474-unit drop in Fit sales. The Honda hatchback was Canada's eighth-best-selling car last November. Honda Fit sales have fallen every month since August and haven't topped 433 once this year, a figure Honda topped 75% of the time last year.

Non-premium vehicles like the Fit aren't supposed to be as exclusive as their upscale premium brethren. When judged by volume, the Fit escaped worst seller status in November. The Honda Insight, on the other hand, a car Honda Canada mostly ignores, was the worst-selling non-premium vehicle in Canada last month. 

It's too early for Mitsubishi's new-to-market i MiEV electric car to have taken off, but there's evidence which suggests it won't do so soon. Three months in to the Chevrolet Volt's Canadian campaign, GM only found 28 Volt buyers. Nissan sold the LEAF to only 42 buyers in Canada in November. The Volt and LEAF are vehicles we would call more mainstream than the i MiEV.

Last month's version of this list can be viewed here. It's also worth checking out the U.S. edition. The list of Canada's 30 best-selling vehicles does not feature any of the vehicles found in the tables below. 

BY PERCENTAGE DECLINE

Rank
Vehicle
% Drop
November 2011
#1
Acura RL
- 100%0
T2
Mercedes-Benz
B-Class
- 94.7%12
T2
Honda Fit
- 94.7%83
#4
Honda Insight
- 93.5%4
#5
Acura ZDX
- 93.1%10
#6
Volvo S80
- 82.9%7
#7
Nissan Cube
- 80.4%46
#8
Lexus HS250h
- 79.2%16
#9
Honda CR-Z
- 69.0%18
#10
Lexus GS
- 65.2%8

BY VOLUME

Rank
Non-Premium Vehicle
November
2011
Year-To-Date
#1
Honda Insight
4
236
#2
Mitsubishi i MiEV
7
7
#3
Nissan 370Z
16
436
#4
Honda CR-Z
18
503
#5
Mazda MX-5 Miata
19
593
#6
Chevrolet Volt
28
243
#7
Volkswagen Eos
31
683
#8
Nissan Armada
40
554
#9
Subaru Tribeca
41
430
#10
Nissan LEAF
42
111

BY VOLUME - ALL VEHICLES

Rank
Vehicle 
(All-Inclusive)
November
2011
Year-To-
Date
#1
Acura RL
050
#2
Saab 9-5
149
#3
Porsche Boxster
3148
#4
Honda Insight
4236
#5
Hyundai Equus
5110
T6
Mitsubishi i MiEV
77
T6
Nissan GT-R
771
T6
Lexus LX570
7104
T6
Porsche Cayman
7123
T6
Volvo S80
7319
Source: Automakers & ANDC

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