Tuesday, February 22, 2011

Top 30 Best-Selling Luxury Vehicles In Canada - January 2011

Establishing the borders of the vast luxury vehicle region isn't easy. GoodCarBadCar.net has made some pronouncements before, so have a read. Exceptions to the "premium brand only" rule include the Hyundai Genesis, Chevrolet Corvette, Nissan GT-R, Dodge Viper, and Volkswagen Touareg. There's no doubt, these vehicles intend to compete in a high-end region. 

Besides the Genesis, Touareg, and declasse Acura CSX, there are 27 other top-selling luxury figures listed below. Of the Top 30 Best-Selling Luxury Vehicles in Canada from January 2011, nearly half suffered declining sales compared with January 2010. With a 23.4% increase, the Audi A4 came within 59 sales of becoming Canada's best-selling luxury vehicle... for a month. Instead, the BMW 3-Series continued its reign. In 2010, there were more than 14,000 3-Series sedans, coupes, convertibles, and wagons sold. 

Lexus was close behind in January with the RX. The best-selling non-German luxury car was the Cadillac CTS, though CTS sales slipped slightly year-over-year. Not until the seventeenth-ranked Infiniti G do Japan's cars rank. Further down the list you'll see another Japanese luxury car, the Acura TL. TL sales fell 69% from December 2010, but apparently December-to-January TL decreases are expected. From December 2009 to January 2010, TL sales fell 75.6%. TL sales were actually stronger last month than in the same period of 2010. With a bit of a redesign, TL sales might enjoy a boost. 

Until then, be impressed with gains made by Acura TL alternatives, like the 68.4% bump enjoyed by the BMW 5-Series.

Rank
Car
Status*
January 2011
Last Month
January 2010
#1
BMW 3-Series
↔
443
1227
448
#2
Lexus RX
↑
425
425
534
#3
Audi A4
↑
385
215
312
#4
Mercedes-Benz C-Class
↓
378
800
398
#5
Audi Q5
↑
374
149
159
#6
BMW X5
↑
262
374
170
#7
Mercedes-Benz M-Class
↑
253
486
248
#8
Mercedes-Benz B-Class
↑
231
272
169
#9
Mercedes-Benz GLK-Class
↓
208
458
391
#10
Acura MDX
↓
203
450
389
#11
Cadillac CTS
↑
199
231
202
#12
BMW X3
↑
193
72
116
#13
Cadillac SRX
↑
187
250
125
#14
Lincoln MKX
↓
172
422
167
#15
BMW 5-Series
↑
165
299
98
#16
Mercedes-Benz E & CLS-Class
↓
158
320
210
#17
Infiniti G
↓
142
327
229
#18
Audi Q7
↑
134
108
89
#19
Acura RDX
↓
130
304
137
#20
Volkswagen Touareg
↑
125
94
66
#21
Audi A5
↑
123
108
152
#22
Lexus IS
↑
115
145
116
#23
Volvo XC60
↑
106
179
31
#24
Porsche Cayenne
↑
101
96
46
#25
Lexus ES
↓
101
155
174
#26
Hyundai Genesis
↓
99
122
152
#27
Volvo C30
↑
98
28
77
#28
Acura CSX
↓
94
298
43
#29
Cadillac Escalade
↑
90
107
101
#30
Acura TL
↓
87
280
76
Source: Manufacturers And Automotive News Data Center
* - Status Compares With 2010 Year End Results

Related From GoodCarBadCar.net
Top 30 Best-Selling Luxury Vehicles In Canada - January 2012
Top 30 Best-Selling Luxury Vehicles In Canada - February 2011
Top 30 Best-Selling Luxury Vehicles In Canada - 2010 Year End
Top 20 Best-Selling Cars In Canada - January 2011
Canada Auto Sales By Brand - January 2011
Top 10 Best-Selling SUVs In Canada - January 2011
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Monday, February 21, 2011

Sporty Car Sales And Premium Sporty Car Sales In Canada - January 2011

Let's keep it purely factual for a few moments. Audi R8 sales dropped 29% - that's two units - in January 2011. Porsche 911 sales dropped 45%, a more noticeable ten unit drop. BMW 6-Series sales disappeared, but there's a good reason for that, or else it would've played itself right off the Graph. Dodge Viper sales went from three in January 2010 to 2 in January 2011. The SL-Class Benz's 29% decrease allowed the SLS AMG to move in ahead of the SL550 and its more powerful brethren. Jaguar sold only the one XK in January 2010. Quadrupling such a total one year later wasn't too difficult. Not all these cars are direct competitors, so when The Good Car Guy says they all should've bought the Audi R8, don't take it too seriously. As for the 6-Series' good reason, well, it's a low-volume car in a small market and the second-generation is done for as we wait for the third-gen 6-Series to kick in.

Perhaps of some surprise to casual observers of sports car sales data, the Audi A5 was out-sold by only one other sporty car in January. A5 sales were down 19% but the Dodge Challenger's 43% drop and Chevrolet Camaro's 52% plummet paved the way for a nice finish for the Audi. The 354-horsepower 2011 Audi S5 is priced from $59,900; the 412-horsepower 2011 Ford Mustang GT starts at $38,499. Not initially believed to be direct rivals at all, I spoke to one BMW salesman who continues to meet potential 335i buyers who've been looking at the 412-horsepower Mustang V8. Thus, it's conceivable that the Mustang is perceived by some Audi buyers to be a viable subsitute.

Sales figures for all sporty, sporting, and all-around sports cars on sale in Canada in January 2011 are listed below.

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Minivan Sales & Truck Sales In Canada - January 2011

17,410 pickup trucks were sold in Canada in January 2011. Put another way, pickup truck sales were responsible for 21.3% of the overall new vehicle market last month; the Ford F-Series alone represented 66 out of every 1000 new vehicle sales in January. 

Notice the Cadillac Escalade EXT's presence in the Graph below? The EXT is also folded into the Escalade's total sales in the large luxury SUV chart. Together, the Escalade EXT, Honda Ridgeline, and the $42,480 2011 Chevrolet Avalanche's market share was just 2.1% in January, down from an also-low 2.4% in 2010.

As far as minivans go, market share is the name of the game. Most minivans have none. The Dodge Grand Caravan, on the other hand, grabbed hold of 65% of the minivan market in January; 5.2% of the overall new passenger vehicle market. Throw in the $28,575 2011 Volkswagen Routan and the Chrysler Town & Country - they're all built at the same plant in Windsor, Ontario - and the platform's minivan market share climbs to 68.2%. A little more than three out of every ten minivans sold in Canada in January 2011 weren't some sort of fifth-generation Chrysler van. 

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Friday, February 18, 2011

Small SUV Sales, Midsize SUV Sales, Large SUV Sales In Canada - January 2011

Add up all the sales of all the large mainstream sport-utility vehicles on sale in Canada in January 2011 and you get... drum roll.... 501. (59.3% of them were General Motors products.) Now compare that 501 figure, a total figure for a whole segment remember, with the sales of the vehicle ranked 14th in the small SUV Graph down below. The Jeep Wrangler, a member of a fairly mish-mashed list of small sport-utes and crossovers, saw its sales drop one unit to 512 in January, out-selling the whole large SUV category by 11. Perhaps a survey of Canadians would say they still see the merits of jumbo SUVs, but in practice, the market is nearly nonexistent.

Indeed, even the midsize sport-utilities and crossovers are comparitively weak. As GoodCarBadCar.net labels them, not a single "midsize" competitor made the list of Canada's 10 Best-Selling SUVs in January. True, classifying this whole bunch of vehicles isn't easy. Forgetting the fact that the 2011 Chevrolet Suburban costs $52,220 and isn't considered a luxury vehicle because of its badge and size while the 2011 Audi Q5 costs about $11K less and is, there's difficulty arranging by size since vehicles compete against one another for reasons going far beyond stature; for reasons beyond price and drivetrain configuration, too. Nevertheless, what is true is that Canadians like their tall vehicles smaller and cheaper. Thus, despite strong sales of the 2011 Jeep Grand Cherokee (up 37% over January 2010), large volume comes from vehicles with smaller interior volume.

This means vehicles like the Ford Escape, up 74% compared with the same period of 2010, and the Chevrolet Equinox/GMC Terrain twins, up a combined 26.2% to 2293. On a separate but no less interesting topic, total Hyundai/Kia SUV/CUV/crossover volume in Canada in January reached 3625 sales. Chevrolet and GMC sold 3756 utility vehicles. Ford and Lincoln joined forces to find 4532 buyers. Toyota and Lexus sold 2276 utility vehicles. Jeep and Dodge utility vehicles sales totalled 4091.

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Small Luxury SUV Sales And Midsize Luxury SUV Sales In Canada - January 2011

Selling midsize luxury SUVs and crossovers in Canada wasn't quite as easy for some automakers last month as it was in the same period of 2010. Unless you're selling a bigger German vehicle, that is. Sales of the Audi Q7, BMW X5, BMW X6, Mercedes-Benz ML-Class, Porsche Cayenne, and Volkswagen Touareg increased compared with January 2010. All the others on this list of midsize luxury SUVs, excluding the Lincoln MKX's and its 3% bump, suffered declining sales.

Most notable among the gains are sales of the 2011 Porsche Cayenne. It'd be nice to think The Good Car Guy's Good 12 inclusion had something to do with the January spike. 

On the smaller and/or less expensive side of the ledger, the Audi Q5 had a tremendously successful month, up 151% from December in an overall market that fell 24.3%; up 135% from January 2010 in a market which increased just 4% year-over-year. That said, sales of the Volvo XC60 shot up 241.9%, Land Rover LR2 sales were up 79%, Cadillac SRX sales were up 50%, and the BMW X3 was up 66%. The GLK-Class Benz was down along with the Infiniti EX and Acura RDX. 

Sales of every luxury SUV and crossover except for the big'uns are in the Graphs below.

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Thursday, February 17, 2011

Large Luxury Car Sales And Large Luxury SUV Sales In Canada - January 2011

The car market most notable as the category built for the rich and famous is in an unusally balanced state. The U.S. story was covered back on February 8th; Canadian buyers of large luxury cars are singin' the same tune. 126 premium limos were sold in Canada in January 2011 - 31% were Mercedes-Benz S-Class sedans (and CL-Class coupes), 7.1% were Jaguar XJs. Audi finished 2010 with 5.4% of the large luxury car market in Canada, a number The Good Car Guy said, "must improve."

It did. Audi's slice of the pie grew to 18.3% in the first month of 2011, almost matching the volume of BMW's still-fresh 7-Series. Not conventionally beautiful, the 2011 Audi A8 is a striking piece of aluminum and could, with Audi's constant marketing, maintain its position near the top of the large luxury car standings alongside a trio of other German big shots. 

In terms of large luxury sport-utility vehicle sales, two American companies join the fray and combine for 40% market share. Of the 279 sales grouped into the pie chart below, 106 hail from across the Atlantic; 61 from across the Pacific. That 40% is mostly taken up by the Cadillac Escalade; Lincoln Navigator sales slid 29% in January 2011. Strangely, the $89,950 Lexus LX570 was out-sold by the Toyota Land Cruiser in January. The Land Cruiser isn't even officially marketed by Toyota Canada. Both vehicles saw their sales cut in half, however, when compared with January 2010.

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Small/Entry Luxury Car Sales And Midsize Luxury Car Sales In Canada - January 2011

After months of dominating sales performances, the BMW 3-Series finally faced a dip in Canada in January 2011. Oh, and what a dip. Sales fell from 448 to 443, a 1.1% drop that pales in comparison to the Infiniti G's 38% drop. Even as many small and midsize mainstream cars faced seriously declining sales in January (the Honda Civic was down 51.1%) most smallerish luxury cars remained just about level. Even with falling sales, the BMW 3-Series saw off pretenders from Audi and Lexus who sought its luxury vehicle throne. Sales of the Audi A4 jumped 23.4%; Lexus RX sales dropped 20.4% to 425.

Midsize luxury volume in Canada has always been and will remain small. For every midsize luxury car sold in Canada in January, Ford sold more than four Escape small SUVs. Most midsize luxury sedan nameplates amount to next-to-nothing in terms of overall sales: the BMW 5-Series, Lexus ES, and Mercedes-Benz E/CLS-Class tandem (Mercedes-Benz Canada releases sales info for those two together) combined to hold 60% of the midsize luxury car market. On another note, fans of Hyundai's luxury car market infiltration will be disappointed to learn that Genesis sedan sales fell 62.1% compared with January 2010. Why is the gigantic 2011 Hyundai Equus listed with the midsizers? Well, for starters, what makes one car a rival of another generally isn't size alone. Besides, it's still hard to see the otherwise excellent Equus as a genuine Mercedes-Benz S-Class alternative for most potential S550 buyers.

Finally, Saab returns. To great fanfare. Or not. We'll go with not. The Dutch-owned Swedish automaker sold 11 cars in Canada in January, only four of which were examples of the new and kind of nice 2011 Saab 9-5. Bring on the 9-4X.


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