Much of this positivity at BMW USA is thanks to the 2011 BMW 5-Series. Less controversial than the E60, the F10-generation 5-Series can be had with an allotment of turbocharged inline-sixes and V8s. The 5-Series is by no means as exciting as it once was, but as a competitor for the Mercedes-Benz E-Class, the 5-Series is probably on the mark. Speaking of the E-Class, even with huge gains over October 2009 and September 2010, the 2011 5-Series was still 643 sales behind the Benz in October 2010 in America. Keep in mind, not every 5-Series is respected.
Elsewhere at BMW, X5 sales are tremendously strong. Perhaps a comedown is in order once the 2011 BMW X3 is fully on-stream. In anticipation of that rejigged model - and because the current X3 sucks - X3 sales are currently in the tank, out-selling only the soon-to-be-replaced 6-Series in BMW USA's fleet.
BMW 3-Series: 8520
Year-over-year volume change: +3.4%
Last month: 8945
Year-to-date: 81,915
BMW 5-Series: 4925
Year-over-year volume change: +61.8%
Last month: 2859
Year-to-date: 29,401
BMW X5: 3183
Year-over-year volume change: +48.9%
Last month: 3632
Year-to-date: 28,401
BMW 1-Series: 1139
Year-over-year volume change: +127.3%
Last month: 1155
Year-to-date: 10,884
BMW 7-Series: 680
Year-over-year volume change: -43.8%
Last month: 783
Year-to-date: 10,426
BMW X6: 504
Year-over-year volume change: +2%
Last month: 558
Year-to-date: 4837
BMW Z4: 174
Year-over-year volume change: -64.2%
Last month: 100
Year-to-date: 3439
BMW X3: 99
Year-over-year volume change: -45.6%
Last month: 146
Year-to-date: 5135
BMW 6-Series: 48
Year-over-year volume change: -68.4%
Last month: 50
Year-to-date: 2298
Ignore the extended Clubman version of the Mini Cooper and this Brit-badged German hatchback trio actually posted huge increases over October 2009. Sales of the regular Cooper and Cooper S jumped 20.4%. Even cool October air didn't slow Cooper and Cooper S Convertible sales. They were up 6.7%. But the Mini Cooper Clubman is less-loved than it was last year. Though out-selling the Cooper Convertible by 179 units, Clubman sales were down more than 50% from 1402 to 675. In fact, year-to-date sales of the regular Cooper and Cooper S hardtop and Convertibles are up 3.3% and 16.7%, respectively. It's the Clubman that's dragging Mini's 10-month total down, as well. Mini is down 1.6% for the year and 5.4% in October 2010.
Mini Cooper: 3950
Year-over-year volume change: -5.4%
Last month: 4884
Year-to-date: 38,538
Related From GoodCarBadCar.net
U.S. Auto Sales By Brand - October 2010
Top 10 Best-Selling European SUVs In America - September 2010
Mercedes-Benz USA Sales - October 2010
The Good 12 v3.0 Part I - BMW 3-Series
The Good 12 v3.0 Part VII - Mini Cooper
Volkswagen, Audi & Porsche USA Sales - October 2010
Jaguar & Land Rover USA Sales - October 2010
Top 10 Best-Selling European Cars In America - October 2010
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