American Honda Sales - October 2010

Each month after American Honda has finished calculating the previous month's Sales Stats, executives must feel a moment of pride upon realizing that the company isn't relying on its least-expensive models for volume. Though it'd certainly be nice for Honda if the company could sell more Fits in the United States, October 2010 revealed numbers which show its two most-successful models selling at greater levels than the company's two least-expensive cars. The Honda Fit and Honda Civic ranked sixth and third, respectively, in Honda's lineup. (The Acura MDX was within poaching range of the Fit, too.)

A far greater portion of American Honda's sales were made up by the $21,180-$36,220 Accord and $21,695-$28,895 CR-V than the $14,900-$19,110 Honda Fit and $15,605-$25,490 Civic. Sell more cars, and do so at a higher price. That's the trick to making lots and lots of money.

Meanwhile, over at American Honda's Acura division, the company's two flagships are its least-successful models. Not only are the 2010 Acura RL and 2010 Acura ZDX dreadfully slow sellers compared to other Acuras, they fare poorly when pitted against the competition, too. Mercedes-Benz dealers in the USA sold the E-Class 22 times for every single RL sold in October. The BMW X6, by no means a GoodCarBadCar.net favourite, was 2.5 times more popular than the ZDX in October. In the end, both Honda and Acura can be pleased. Honda USA October 2010 sales were up 15.9%; Acura USA October 2010 sales were up 12.9%.

Honda Accord: 24,344 
Year-over-year volume change: +4.9%
Last month: 24,127
Year-to-date: 259,975

Honda CR-V: 18,040
Year-over-year volume change: +15.1%
Last month: 17,907
Year-to-date: 163,326

Honda Civic: 17,121 
Year-over-year volume change: +7.9%
Last month: 18,637
Year-to-date: 215,393

Honda Odyssey: 9955
Year-over-year volume change: +46.8%
Last month: 7691
Year-to-date: 89,230

Honda Pilot: 8169
Year-over-year volume change: +28.9%
Last month: 8059
Year-to-date: 84,393

Honda Fit: 4378
Year-over-year volume change: +18.3%
Last month: 4792
Year-to-date: 45,314

Honda Insight: 1965
Year-over-year volume change: +13%
Last month: 1679
Year-to-date: 17,789

Honda CR-Z: 1419
Last month:1236
Year-to-date: 3349

Honda Ridgeline: 1256
Year-over-year volume change: -19.2%
Last month: 1383
Year-to-date: 13,959

Honda Element: 1150
Year-over-year volume change: +32%
Last month: 1125
Year-to-date: 12,021

Acura MDX: 3945
Year-over-year volume change: +2.9%
Last month: 4077
Year-to-date: 37,132

Acura TL: 3042
Year-over-year volume change: +21.1%
Last month: 2514
Year-to-date: 28,343

Acura TSX: 2251
Year-over-year volume change: -2%
Last month: 2256
Year-to-date: 25,094

Acura RDX: 1328
Year-over-year volume change: +39.5%
Last month: 1382
Year-to-date: 12,252

Acura RL: 251
Year-over-year volume change: +61.9%
Last month: 240
Year-to-date: 1728

Acura ZDX: 194
Last month: 251
Year-to-date: 2850

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