New Vehicle Market Share By Brand In America - January 2011

Nearly 22 out of every 100 new vehicles sold in the United States in January 2011 was a General Motors car, truck, SUV, or crossover. Overall, 45.9% of new vehicle sales were attributed to the Detroit Three. This is interesting given that January was a rather successful month for Chrysler Group, Ford Mo Co, and General Motors in America, but it's the Canadian new vehicle market where the Detroit Three grabbed more than 50% of all sales.

Because of the strength of the luxury automobile market in America, luxury players like Mercedes-Benz and BMW are given place in this chart, a place they're not given in the Canadian version. Once you glance at their slices of the pie you'll understand why: together, BMW Group and Daimler AG owned 4.5% of the U.S. auto market in January. All together, German brands (plus Mini, Rolls-Royce, and Bentley) sold 8% of all new vehicles in the States last month. If that seems low to you, take a look back at 2010 when those same brands were 1.1 percentage points down from 8%.

Trucks and cars were a fairly even split in January. 50.39% of all vehicles sold were "light trucks", a vast category that goes way beyond pickup trucks. 75.45% of all vehicles sold in America were built in North America Automotive News Data Center says, this despite the absence of Saturn, Hummer, Pontiac, and historically meaningful Mercury sales.

Related From GoodCarBadCar.net
U.S. Auto Brand Market Share - January 2012
U.S. New Vehicle Market Share By Brand - February 2011
U.S. Auto Sales By Brand - January 2011
U.S. New Vehicle Market Share By Brand - 2010 Year End
New Vehicle Market Share By Brand In Canada - January 2011
UK New Vehicle Market Share By Brand - January 2011
Top 10 Best-Selling Cars In America - January 2011