U.S. Auto Sales By Brand - 2010 Year End

Ford sold more vehicles in America in 2010 than any other automaker, besting Chevrolet by 190,807 units last year. Toyota, lacking its Scion division's 45,678 sales, fell behind Chevrolet by 77,000 units. Remember last year? Toyota was number one, and with ease.

The luxury badge with the highest volume, however, was still a Toyota Motor Corporation brand: Lexus beat Mercedes-Benz by 4322 sales. Strip away 8559 Sprinter sales from Mercedes-Benz fall behind BMW but slots in ahead of Chrysler's Ram brand. 

Other notes: Subaru is now officially a mass market player. Ranked eleventh among auto brands competing in the United States, Subaru sold more vehicles than Volkswagen and Mazda. Look for an increase in Lincoln sales in 2011. Mercury signs are disappearing at dealerships across the USA and Lincoln will inherit Mercury's ad dollars. In 2010, Lincoln was eighth among luxury brands. Was smart's introduction to America a mistake, or has the whole campaign been run poorly from the get-go? There's no reason for sales of anything to fall so far so fast. Suzuki's downfall is somewhat comparable. After the introduction of the handsome Kizashi, most observers expected Suzuki to find a larger niche in the U.S. market. It wasn't to be true. Suzuki sold nearly 15,000 more vehicles in 2009 than in 2010. On percentage grounds, Buick was America's fastest growing automotive brand in 2010. With a little help from a new model, the Regal, Buick found 53,083 more buyers in 2010 than in 2009. But you could also phrase fastest growing another way: Ford sold 310,697 more vehicles in 2010 than in 2009. So Ford's volume increase was twice as great as Buick's overall sales volume. Now that's growth.

Here's the rundown of U.S. auto sales by brand, the 2010 Year End edition.

Rank	Automaker	December 2010	% Change
#1	Ford	1,756,439	+21.5
#2	Chevrolet	1,565,632	+16.4
#3	Toyota	1,488,588	-0.5
#4	Honda	1,096,874	+5
#5	Nissan	805,159	+16.9
#6	Hyundai	538,228	+23.7
#7	Dodge	383,675	+17.1
#8	Kia	356,268	+18.7
#9	GMC	334,981	+29
#10	Jeep	291,138	+25.7
#11	Subaru	263,820	+21.8
#12	Volkswagen	256,830	+20.3
#13	Mazda	229,566	+10.5
#14	Lexus	229,329	+6.2
#15	Mercedes-Benz	225,007	+18.1
#16	BMW	220,113	+12
#17	Ram	212,952	+9.1
#18	Chrysler	197,446	+11.5
#19	Buick	155,389	+51.9
#20	Cadillac	146,925	+34.7
#21	Acura	133,606	+26.4
#22	Infiniti	103,411	+27.5
#23	Audi	101,629	+22.9
#24	Mercury	93,195	+1
#25	Lincoln	85,828	+3.6
#26	Mitsubishi	55,683	+3.8
#27	Volvo	53,948	-12.2
#28	Scion	45,678	-21.2
#29	Mini	45,644	+0.9
#30	Land Rover	31,864	+21.1
#31	Porsche	25,320	+28.6
#32	Suzuki	23,994	-38
#33	Jaguar	13,340	+11.6
#34	smart	5927	-59.4
#35	Saab	5446	-37.3
#36	Maserati	1897	+49
#37	Bentley	1430	+4.6

Source: Manufacturers & Automotive News Data Center

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