The question could be partially answered by explaining what's right with the Mercedes-Benz S-Class and BMW 7-Series, another explanation leaning on the strength of the Porsche badge. By old-fashioned big luxury standards, the A8 is new. And although that hasn't been too much of a factor with the Lexus LS, you can see how the Graph doesn't show the LS competing with the S-Class and 7-Series like it does in the States, a Lexus bastion. Audi's 2010 Canadian market share in the large luxury car category was just 5.4%, a must-improve number in 2011.
To be conquered for the second consecutive year by Mercedes-Benz in a segment pioneered by Land Rover's Range Rover, strengthened by the Lincoln Navigator, and fortified by its own Escalade must be a bit upsetting for GM Canada. As recently as 2007, the Cadillac Escalade beat the Mercedes-Benz GL-Class (and G-Wagen, it must be noted) by 776 sales. 35% of the Canadian large luxury SUV market was owned by Mercedes-Benz. It is nice to know that one in ten buyers went for the gorgeous Range Rover.
Large Luxury Car & Large Luxury SUV Sales In Canada - December & 2011 Year End
Large Luxury Car & Large Luxury SUV Sales In Canada - January 2011
Large Luxury Car & SUV Sales In Canada - December 2010
Small/Entry Luxury & Midsize Luxury Car Sales In Canada - 2010 Year End
Top 30 Best-Selling Luxury Vehicles In America - 2010 Year End
Small Luxury & Midsize Luxury SUV Sales In Canada - 2010 Year End
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