
For the brand-spankin'-about-to-hit-the-auto-show-circuit Insignia to become Aura v2.0, one can assume three things. Firstly, Saturn will have to be able to sell it at a great profit. GM buyers often find deals where Honda and Toyota customers can't. Yet the price can't get too low that the dollar/euro exchange eats further into profits.

Secondly, GM suits must decide whether they want to continue carrying a vast array of the competing models. Malibu, G6, and Aura are incredibly direct competitors. Easily toss the Impala and Lacrosse/Allure into that mix if you like. Furthermore, the G8 isn't out of reach for the top-line Malibu/Aura buyers.
Finally, to what degree does a financially struggling conglomeration like General Motors fall back on old habits - selling outdates automobiles with ridiculously high incentives for a really long time. See Saab 9-5, Chevrolet Cavalier, etc.

If, however, Saturn does import the Insignia as the Aura or as the Insignia or as the Vectra, it'll likely look a lot like the car in the pictures you see here.

No comments:
Post a Comment