Tuesday, April 3, 2007

EBAY PHENOMENON

As I type, there are 112 Ferraris for sale. On eBay. Right now. At this moment. As I type.

That's amazing. No, I'm not old-tech-old-fashioned-old-hat. I love eBay and its methodology.


One-hundred and twelve. 47 Lamborghinis. 46 Maseratis. 49 Rolls-Royces. 40 Aston Martins. Wouldn't eBay's demographic analysis be an interesting thing to see? Who is spending their time scouring an auction site looking for exoticar deals? Are they the same people who would otherwise go to the Beverly Hills dealerships?

What percentage of the vehicles, those which are basically new, sell for more than their MSRP? All four '06 Ferraris available at this moment are F430 Spiders. The oldest Ferrari available is a 1970 Dino. But of the 2.5 pages or so that show, approximately two pages are new or recent models.

Why aren't people satisfied with their Ferraris? It is interesting that there are only 56 Hyundais for auction now and only 153 Buicks.

eBay is an impressive tool. It tells you a lot about the modern day market price for just about anything known to man. eBay tells me that there is a new Shelby GT500 near my home with bids starting at $50,000 USD and a buy it now price of 60K. No bids have been placed but there are 53 hours to go. The seller has 100% positive feedback but only one buyer has left a comment. All the rest were sellers.

The provision for information is a sign of major progress. Dealers use the eBay. Teenagers use eBay. Old people use eBay. We buy, we sell, we search. We want. Long live the phenomenon.

No comments:

Post a Comment