Wednesday, September 19, 2007

SKODA'S SUCCESS RECALCULCULATED

When GoodCarBadCar started, nobody knew - not even I - that Skoda could possibly be mentioned in so many articles.

The Czech au
tomaker has been on the rise for a fair number of years. Underneath their usually conservative exterior lies underpinnings which come straight from Skoda's German parent - Volkswagen. Oddly enough, while Volkswagen suffers quality woes, the company that used to suffer harsh criticism for poor quality has soared to the top tier of J.D. Power surveys.

Check out August Across T
he Pond - Skoda for more about Skoda's lineup. They compete in over 100 countries. 2006 profits shot through the roof; a 22% increase, in fact. Skoda will probably sell around 630,000 vehicles this year; likely 1 million during the year 2010. You buy a Skoda for less money than Volkswagen would charge you for one of their similar cars, generally the equivalent of $2,000 less when comparing a Golf/Rabbit with an Octavia.

By ranking number two in Britain for in quality and customer satisfaction - behind Lexus and tied with Honda - the brand has performed a similar feat to that of Hyundai in North America. Go from hated car to mainstream car in a matter of a few short years. Skoda's largest car, the Superb, is also one of its cars to remain styled conservatively. It also ranks number two in its class in Britain. Perhaps the Superb's replacement will be the Skoda Surprise. Scratch that - perhaps by then, noboby would be surprised.

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