Wednesday, March 28, 2007

MORE HORSES, SMALL TUNEUPS, DOESN'T CUT IT

There is no denying that General Motors is on an upswing. But I'd love to meet the people who are going to buy a 2008 Hummer H2, 2008 Buick Lucerne Super, or Buick Lacrosse/Allure Super because of the following additional attributes.

  • A barrel load of added horsepower in the Hummer
  • Waterfall grilles and lower chromed grille openings on the Lacrosse
  • 17 more horsepower in the Lucerne
  • More chrome
  • More portholes
  • Added tow capacity (already 6,500 pounds, clearly not enough) for the Hummer
  • Potentially improved efficiency when compared with previous models. No numbers required nor provided. Hummer and efficiency. Hmm
  • New interior bits and bites for Hummer, likewise for Buick exterior
In early '07 Hummer sales had fallen 25%. Al Gore is doin' a job in Hollywood and Washington and perhaps that doesn't help Hummer. Buick says they sell cars to grown-ups who pay cash and are not credit challenged. They are virtuous, wonderful customers who appreciate and can purchase nicer things.

Ah yes, that generation that has about 5-15 years left of car purchasing ability. Or about 1-3 cars. Keep on attacking that market sector. What a demographic. Forget about me and every other non-grandparent. Hope, and I mean, hope, that Pontiac can pick us up.

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