Sporty Car Sales And Premium Sporty Car Sales In America - February 2012

February wasn't necessarily the best time to be the seller of an import sports car, but if there was an American muscle car inside your dealership, it was likely to sell. And at a faster rate than in February 2011.

Sales of sporting cars such as the Audi A5, Honda CR-Z, Nissan 370Z, Porsche Boxster, Porsche Cayman, Subaru Impreza WRX, and Volkswagen GTI were in decline last month. On the flip side, Ford Mustang sales were twice as good in February 2012 as they were one year earlier. Chevy Camaro sales rose 11% year-over-year. The Dodge Challenger, America's third-ranked muscle car, posted a 14% jump. 

Through one-sixth of 2012, sales of that muscle car trio are up 27% compared with the first two months of 2011. The overall market for new vehicles has improved, admittedly, but not to that extent. Total U.S. light vehicle sales are up 14% in early 2012. 

Sales of really, truly expensive sports cars are, in many cases, vastly improved as well. The new Porsche 911 motivated buyers to be first in line: sales more than doubled, year-over-year, in February. BMW 6-Series sales were five times stronger. Jaguar XK sales took off in February, up 284% over February 2011. The Nissan GT-R reported a massive 29-unit improvement. Even the wildly exclusive Lexus LFA found more new owners this year than last. In the second month of 2011, five clients drove home in a Lexus LFA, or had it shipped home on the back of a transporter. One year later, there were six new owners in the United States.

Specific monthly and year-to-date info for a multitude of sports cars and somewhat sporty cars can be found in the tables after the jump. Click either of the two accompanying charts for a larger look. Use the dropdown menu in the top right of this page to find monthly and yearly sales data for any new vehicle currently on sale in North America.

Sporty Car	February 2012	% Change	Year To Date	YTD % Change
Audi A5	1119	- 2.0%	1997	- 9.1%
Audi TT	144	+ 15.2%	326	+ 46.8%
BMW Z4	245	+ 13.4%	349	+ 6.4%
Chevrolet Camaro	6923	+ 10.9%	12,632	+ 14.8%
Chevrolet Corvette	927	- 2.9%	1556	- 7.2%
Dodge Challenger	3669	+ 13.7%	6220	+ 8.1%
Ford Mustang	7351	+ 98.8%	11,087	+ 61.6%
Honda CR-Z	466	- 57.3%	829	- 58.2%
Hyundai Veloster	3240	-----	4933	-----
Mazda MX-5 Miata	434	+ 13.6%	740	+ 10.3%
Mazda RX-8	13	- 81.9%	31	- 77.5%
Mercedes-Benz SLK	286	+ 109%	524	+ 55.0%
Mini Coupe	254	-----	400	-----
Mini Roadster	110	-----	110	-----
Mitsubishi Eclipse	121	- 58.3%	234	- 45.3%
Nissan 370Z	553	- 3.2%	970	- 14.8%
Porche Boxster	35	- 75.7%	83	- 74.8%
Porsche Cayman	88	- 4.3%	213	- 2.7%
Scion tC	1648	- 0.8%	2957	- 1.9%
Subaru Impreza WRX	922	- 17.9%	1632	- 26.2%
Volkswagen Eos	419	- 0.7%	784	+ 16.8%
Volkswagen GTI	1285	- 7.1%	2516	+ 7.0%
Volkswagen Golf R	274	-----	466	-----
Volvo C70	261	- 31.0%	560	- 6.2%

Premium Sporty Car	February 2012	% Change	Year To Date	YTD % Change
Audi R8	74	- 21.3%	153	- 11.6%
BMW 6-Series	529	+ 399%	938	+ 396%
Dodge Viper	-----	-----	20	- 72.2%
Jaguar XK	210	+ 184%	363	+ 50.0%
Lexus LFA	6	+ 20.0%	10	+ 11.1%
Mercedes-Benz CL-Class	79	- 24.0%	146	- 30.8%
Mercedes-Benz SL-Class	96	- 49.7%	196	- 46.4%
Mercedes-Benz SLS AMG	71	- 14.5%	163	+ 6.5%
Nissan GT-R	67	+ 76.3%	87	+ 45.0%
Porsche 911	858	+ 112%	1539	+ 83.0%

Source: Manufacturers & ANDC
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

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