In other words, "Oh, need more truck than the Enclave? We have a Yukon Denali right over here." In addition to that theory comes clear cost savings and greater long-term viability.
Thus, in Albertville, a place I've never heard of in Alabama, Howard Bentley Pontiac-GMC is now Howard Bentley Buick-Pontiac-GMC. No; that's Bentley as in the owner's last name, not the British hyper-luxury brand.
Wayne Bentley's dealership will typically have an extra 40 cars on the lot. Having started out with Oldsmobile and Pontiac in 1988, GMC came online and the Oldsmobile sign disappeared with... well, Oldsmobile.
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