Lincoln's pitiful performance in May is more clearly understood once you realize only 3.9% of all Ford Motor Company sales occurred in the luxury brand's showrooms. The MKS, MKT, and Navigator posted year-over-year declines. Lincoln was America's seventh-most-popular premium automotive brand in May as sales fell 4.6% to 7399.
FMC's own Blue Oval brand had seven models which out-sold the whole Lincoln brand last month. Ford's car division found its biggest percentage boost in the Focus as the 2012 model helped deliver a 31.7% increase. The Ford Explorer was up 135%. Ford Mustang sales plunged 35.4%; Ford Edge sales dropped 30.6%.
The Ford brand sold 184,130 vehicles, up 5.1%. Ford Motor Company as a whole was down 0.25%. Take Mercury's 9128 May 2010 sales out of the equation and Ford/Lincoln - FMC's two current brands - were up a combined 4.7%. To keep Lincoln from becoming the next Mercury, an extinguished brand, Ford is going to spend $1,000,000,000 to reinvigorate their luxury division.
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