Major market share gains were accomplished by Audi (8% to 8.4%), Cadillac (9.7% to 10.9%), Infiniti (6.5% to 7.5%), Lexus (12.7% to 15%), and Volvo (4.3% to 4.9%). If you find it strange that automakers with apparent declining sales can increase their market share, stay with me for a couple more seconds in order to receive an explanation.
This market share comparison looks at August 2011 versus July 2011. Sales declines and sales increases almost universally compare year-over-year numbers, how a brand coped during a period this year versus the same period of last year. After all, the market's buying season is expected to change from one month to the next - we buy thousands more iPods in November and December than we do in June and July, right? But in comparing one automaker with another, there's no need to go back a full year for a realistic contrast. They're on a level playing field. We call it the current playing field.
In spite of a 7% drop in Lexus sales and a 4.3% drop in Infiniti sales in comparison to August 2010, both brands grabbed a greater portion of the luxury market in August than they did in July.
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| CLICK CHART FOR LARGER VIEW |
Luxury Auto Brand Market Share In America - September 2011
Luxury Auto Brand Market Share In America - July 2011
Luxury Auto Brand Market Share In America - June 2011
Top 30 Best-Selling Luxury Vehicles In America - August 2011
U.S. New Vehicle Market Share By Brand - August 2011
U.S. Auto Sales By Brand - August 2011
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