Friday, September 30, 2011

Prepare For September Data With This August 2011 Auto Sales Data Recap

2011 Ford F-150 King Ranch SuperCrew 4x4
Monday marks the day on which manufacturers will release auto sales data for September 2011. TrueCar expects to see the market grow by 10% compared with September 2010, though the market will retract slightly from August. Educated guesses for specific automakers are indeed just that: hypotheses.

That said, Japanese production is on the rise, a factor which should surely help North American volume rise, if not in September than in the near future. And Ford believes U.S. sales were stronger in September than they've been since early this year.

September data isn't yet here, of course. We owe it to ourselves to look back at August 2011 in order to be properly prepared for Monday and all the charts The Good Car Guy will publish in the days thereafter.

In the United States, GM's truck twins came out ahead of the Ford F-Series in August. Ford was still America's best-selling individual brand; sales were up 15.9% at Blue Oval dealers. Jaguar, a former member of Ford's PAG, suffered the worst year-over-year drop of any brand. Honda and Toyota were down 24.6% and 13.8%, respectively. As expected, Ford was also Canada's best-selling individual brand and the United Kingdom's best-selling individual brand.

Only one of America's Top 10 Best-Selling Trucks reported a year-over-year decline. That truck was the Toyota Tundra. The Toyota Camry was America's best-selling car. Through the first two-thirds of 2011, the Camry's year-to-date lead over the Nissan Altima, its closest rival, was more than 28,000-units strong. By the end of August, the Ford Escape's lead over the Honda CR-V as the best-selling SUV in America was 26,284 sales. The total market share of America's 20 best-selling vehicles was 38.3%.

2011 Nissan LEAF Blue
With the F-Series and Escape bringing in their fair share of sales, the Ford Motor Company's U.S. market share in August was 16.3%, 4.1 percentage points behind General Motors. Dominant though their parent brands are, American luxury brands combined to own just 17.5% of the luxury market in August. America's favourite luxury vehicle in August was the BMW 3-Series, 2271 sales ahead of the Lexus RX. Luxury sales appear numerically strong, at least until you get a look at the complete August truck sales chart.

On September 4, The Good Car Guy made note of the fact that the Nissan LEAF out-sold a lot of cars in August, including the Nissan Armada and Mazda 5. The LEAF came within 25 sales of the Mazda 2. This means the LEAF easily missed landing on America's Worst-Selling Cars list, an escape the Chevrolet Volt couldn't make. It's not as though the Volt led the pack, a feat accomplished by the Honda Ridgeline, Hyundai Azera, and Lexus LFA, depending on how you like your worst-selling vehicle list compiled.

Sales of the new 2012 Chevrolet Sonic began in August. They'll get moving soon, but it'll be tough for Chevrolet to sell one of the more expensive subcompacts when the company's compact car is the best-selling vehicle in its class. Up another notch in size, the Chevrolet competitor ranked sixth among midsizers, just behind the Ford Fusion. Chevrolet also sold 203 copies of the Australian-bred Caprice cop car.

The Chevrolet Equinox may lose out to the Ford Escape when challenging for America's best-selling SUV crown, but boys does General Motors ever sell a bunch of utility vehicles every month. Not so much with the minivans for General Motors, a category still dominated by the Chrysler Town & Country and Dodge Grand Caravan, a duo which grabbed 47% of August's minivan market.

America's muscle cars make the Volkswagen GTI seem weak. Then again, the Volkswagen GTI causes every other sporty car on sale to appear hyper-exclusive to a fault, save maybe for the Audi A5.

The large luxury car segment has become Nascar-like in its ability to find sales parity. August's leader, the Mercedes-Benz S-Class, out-sold the segment's weak link (Jaguar's XJ) by only 674 units last month. The Mercedes-Benz E-Class out-sold the Acura RL by 5587 units, a 136-to-1 ratio. Speaking of Acura, the MDX finds more than 38 buyers for every single ZDX buyer.

Let the conversation steer northward across the border. With just two brands, the Ford Motor Company's Canadian market share was 18.5% in August. GM, with four brands, trailed with 17.8% of the market. Cadillac and Lincoln combined for just 11.8% of the luxury market. Canada's 20 best-selling vehicles owned more than half the market.
2012 Hyundai Veloster Rear Red
Canada's worst-selling car was the Hyundai Veloster, but that's a hugely misleading statistic. The Veloster only went on sale at the very end of the month. The Acura RL deserves to wear that embarrassing crown.

3-Series sales tumbled 29.5% but the BMW was easily Canada's most popular premium brand car. Ford F-Series sales slid 7.8% but it too remained on top as Canada's most popular truck and best-selling vehicle overall. 10,265 sales ahead of the Dodge Journey, the Ford Escape was and is Canada's best-selling SUV. For the fourth consecutive month the Hyundai Elantra was Canada's best-selling car.

Armed with that knowledge it's pretty easy to figure out that the Elantra was the best-selling car in its category, something which can also be said of the Chevrolet Malibu and Chevrolet Impala. The same statement can be made of the Ford Escape, Ford Edge, and Ford Expedition, though the Edge and Expedition were rightfully challenged by a host of GM products.

67% of all minivans sold in Canada in August were Chryslers or Dodges. Mostly Dodges. Precisely one-third of all trucks sold in Canada in August were Ford F-Series pickups. At the opposite end of the car market from minivans and pickups are sports cars. Porsche fans will be happy to hear that Cayman sales shot up 400%. Boxster sales doubled. The 1-Series M has done nothing for overall 1-Series sales, not that we thought it would in a market like Canada. But BMW 1-Series sales have actually tanked. 5-Series sales have not, even if the 5-Series GT's reverse halo effect could have resulted in something nasty.

The small luxury SUV category features a great deal of parity, though BMW's two entrants combined to beat the next-best Mercedes-Benz GLK by more than 200 units. Not quite as hip as the BMW X1, Cadillac DTS sales slid to just one in August. Lincoln sold two Town Cars. Other large luxury cars fared somewhat better.

Back in the UK, Ford's Fiesta was the best-selling car as per the norm. The Volkswagen Group, with Porsche, owned more than one-fifth of the overall market.

Beyond the regular monthly installments mentioned above, GoodCarBadCar.net also looked at year-to-date sales between domestics and imports in the United States. After that came the sales race between the Nissan Juke, Mitsubishi Outlander Sport, and Mini Countryman. The stacked bar graph is really cool. We also found out that Saab is America's most improved automaker in 2011 so far. Except really it's Ford.

Related From GoodCarBadCar.net
August 2011 Auto Sales In Canada
August 2011 Auto Sales In America
July 2011 Auto Sales Recap
Wednesday, September 28, 2011

Ford Is America's Most Improved Automaker In 2011

2012 Ford Fiesta Hatchback Silver
Calling Saab the most improved automaker in America over the first eight months of 2011 was appropriate. However, Saab didn't need to do very much to improve. 

And despite this morning's post which, by way of Saab's 181.4% year-over-year jump, called the Swedish niche automaker America's most improved automaker, the crown could just as easily be worn by Ford. And so it shall be.

U.S. Blue Oval sales are up "just" 18.3% this year, but because Ford is such a large manufacturer of cars and trucks, that translates to 211,067 extra units compared with the first eight months of 2010. Those gains mean Ford out-performed Chevrolet by 57,518 sales in the first two-thirds of 2011. Kia and Jeep posted far greater percentage improvements, but even when combined, the Korean automaker and American SUV-maker only found 183,128 extra sales this year, still some way behind Ford.

Kia did join parent company Hyundai to topple Ford, however, in terms of corporate volume increases. The only problem there was GM's intervention. General Motors pulled in 232,696 more sales between January and August of this year than they did last year. All four GM brands did their part; even Cadillac has found more than 8000 more buyers this year than last.

The bad news mostly revolves around Japanese automobile manufacturers. No surprises there, given the manner in which Japan's March 11 earthquake severely impacted the nation. Toyota's 7.1% drop was enough to rank the brand 33rd in the earlier post, but in this version, Toyota's 70,341-unit decline was worse than Mercury's 64,625-unit drop; nearly twice as bad as Honda's suffering, too.

What have we learned? Saab is (isn't?) America's most improved automaker in 2011. Ford, yes Ford, is America's most improved automaker in 2011.

Rank
Automaker
August 2011 
YTD Change 
By Volume
YTD % Change
#1
Ford
211,067+18.3
#2
Chevrolet
153,549+14.6
#3
Kia
93,843+39.4
#4
Jeep
89,285+49.9
#5
Nissan
84,409+15.9
#6
Hyundai
77,372+21.3
#7
Dodge/Ram
68,324+17.1
#8
GMC
57,182+28.0
#9
Volkswagen
35,676+20.7
#10
Buick
25,368+25.1
#11
Mitsubishi
23,641+64.9
#12
BMW
16,693+12.0
#13
Mercedes-Benz
14,386+9.9
#14
Fiat
11,088-----
#15
Volvo
10,147+27.4
#16
Audi
9817+15.0
#17
Mazda
9604+6.1
#18
Cadillac
8056+8.7
#19
Mini
7932+26.7
#20
Porsche
4775+30.4
#21
Scion
4097+13.8
#22
Land Rover
3110+15.7
#23
Suzuki
2927+19.1
#24
Saab
2719+181.4
#25
Subaru
2434+1.4
#26
Lincoln
2047+3.7
#27
Maserati
288+23.6
#28
Bentley
284+34.4
#29
Jaguar
-577-6.6
#30
smart
-1069-24.5
#31
Infiniti
-2790-4.2
#32
Acura
-6532-7.6
#33
Chrysler
-6763-5.9
#34
Lexus
-24,838-17.1
#35
Honda
-38,278-5.2
#36
Mercury
-64,625-99.4
#37
Toyota
-70,341-7.1
-----
---------------------------------------------------------
#1
General Motors
232,696+15.9
#2
Hyundai-Kia
171,215+28.5
#3
Chrysler-Fiat Group
162,222+22.5
#4
Ford Motor Company
148,489+8.8
#5
Nissan N.A.
81,619+13.6
#6
Volkswagen Group 
(VW, Audi, Bentley)
45,777+19.2
#7
BMW Group
24,513+14.5
#8
Daimler AG
13,310+8.9
#9
American Honda
-44,810-5.5
#10
Toyota 
Motor Corporation
-91,082-7.8

Related From GoodCarBadCar.net
Saab Is America's Most Improved Automaker In 2011
U.S. Auto Sales By Brand - August 2011
U.S. Auto Sales By Brand - April 2011
U.S. Auto Sales By Brand - January 2011
Top 100 Best-Selling Vehicles In America - Half Of 2011 Year-To-Date

Saab Is America's Most Improved Automaker In 2011

2011 Saab 9-5 Front Three Quarter Silver
U.S. auto sales haven't been as strong of late as automakers and analysts had predicted, but compared with last year, the first eight months of 2011 have been far more downright easy to swallow. The American auto market is up 10.5% through August; August itself was up 7.5%. July sales only improved by 0.9%.

37 brands are listed in the table below, a list that sees automakers ranked by their year-over-year improvements and declines. One of those brands, Mercury, no longer exists. Of the 36 remaining brands, one quarter have suffered falling sales volumes this year. That's the glass half-empty approach, though.

Glass half-full: 75% of automakers competing in the United States have enjoyed rising sales volumes in 2011. It wasn't going to be hard for Saab to improve on last year's paltry total, so to see the Swedes way ahead of the pack (despite their struggle to survive) isn't all that surprising. By volume, Saab has only gained 2719 new sales.

2011 Mitsubishi Outlander Sport Front End
Mitsubishi has been more of a surprise and is significantly more revitalized than Saab. The company's 65% jump stands in stark contrast to compatriots like Toyota and it's 7% drop. Jeep leads American brands with 50% gains. Kia has out-performed its parent brand, Hyundai, with a 39.4% boost. Between the two Korean brands there have been 171,215 extra sales this year. Hyundai ranks twelfth on this list with its 21% improvement, equal to 77,372 sales, or 45.2% of Hyundai-Kia's new-found volume. 

As a conglomerate, Hyundai-Kia leads the way, as you'll see at the bottom of the table. Toyota-Lexus-Scion was down 8% as a group; Scion being the only part of the trio to report improved volume.

Go ahead and scan the table to find out how auto sales this year compare with auto sales last year on a brand-by-brand basis. Bold indicates premium brands. We've skipped the red font used in Auto Sales By Brand posts which normally indicates falling sales because, well, there's a pretty obvious switch right after Fiat, sales of which didn't occur at all in 2010. 

Check out more detailed monthly U.S. versions and associated market share charts here. Also take note of the fact that, purely on volume terms, Ford was America's most improved automaker over the first eight months of 2011.

Rank
Automaker
August 2011 
YTD
YTD % Change
#1
Saab
4218
+181.4
#2
Mitsubishi
60,072
+64.9
#3
Jeep
268,228
+49.9
#4
Kia
331,796
+39.4
#5
Bentley
1109
+34.4
#6
Porsche
20,494
+30.4
#7
GMC
261,740
+28.0
#8
Volvo
47,113
+27.4
#9
Mini
37,636
+26.7
#10
Buick
126,493
+25.1
#11
Maserati
1507
+23.6
#12
Hyundai
440,863
+21.3
#13
Volkswagen
208,423
+20.7
#14
Suzuki
18,258
+19.1
#15
Ford
1,366,780
+18.3
#16
Dodge/Ram
468,769
+17.1
#17
Nissan
617,413
+15.9
#18
Land Rover
22,910
+15.7
#19
Audi
75,256
+15.0
#20
Chevrolet
1,206,322
+14.6
#21
Scion
33,769
+13.8
#22
BMW
155,929
+12.0
#23
Mercedes-Benz
159,082
+9.9
#24
Cadillac
100,449
+8.7
#25
Mazda
165,794
+6.1
#26
Lincoln
57,823
+3.7
#27
Subaru
174,616
+1.4
#28
Fiat
11,088
-----
#29
Infiniti
63,702
-4.2
#30
Honda
691,129
-5.2
#31
Chrysler
142,782
-5.9
#32
Jaguar
8204
-6.6
#33
Toyota
918,651
-7.1
#34
Acura
79,136
-7.6
#35
Lexus
120,652
-17.1
#36
smart
3288
-24.5
#37
Mercury
248
-99.4
-----
---------------------------------------------------------
#1
Hyundai-Kia
772,659
+28.5
#2
Chrysler-Fiat Group
883,584
+22.5
#3
Volkswagen Group 
(VW, Audi, Bentley)
284,788
+19.2
#4
General Motors
1,695,004
+15.9
#5
BMW Group
193,793
+14.5
#6
Nissan N.A.
681,115
+13.6
#7
Daimler AG
162,406
+8.9
#8
Ford Motor Company
1,424,851
+8.8
#9
American Honda
770,265
-5.5
#10
Toyota 
Motor Corporation
1,073,072
-7.8

Related From GoodCarBadCar.net
Ford Is America's Most Improved Automaker In 2011
U.S. Auto Sales By Brand - August 2011
U.S. Auto Sales By Brand - April 2011
U.S. Auto Sales By Brand - January 2011
Top 100 Best-Selling Vehicles In America - Half Of 2011 Year-To-Date

Watch Untitled Jersey City Project Episode 3

We left episode 2 of Untitled Jersey City Project in the back of a limo. We begin episode 3 of Untitled Jersey City Project... in the back of a limo, discussing fish.


And we don't see the silver 2012 Audi A6 until the 1:40 mark. That can be offered up as proof that this is much more than a commercial.


Episode 3 of Untitled Jersey City Project is below. Skip ahead to Episode 4 here.


Watch Untitled Jersey City Project Episode 2

The suspense from episode 1 isn't over. You've only watched two minutes of television, after all. The story continues below.

If you're not aware of what the Untitled Jersey City Project is all about, check out the explanation before watching the first episode. The 2012 Audi A6 plays a big part, no doubt, but it's relatively subtle advertising. You'd see more of Jim Rockford's Pontiac Firebird in the Rockford Files.

Episode 2 of Untitled Jersey City Project is below. Don't get too scared now, kids. Check out episode 3 when you're ready.


Watch Unitled Jersey City Project Episode 1

It's only been a few days since GoodCarBadCar.net published news which proved the Audi A6 was the most secure car in America. Whether that's true in Jersey City, specifically, remains to be seen.

Untitled Jersey City Project, is, "a unique experiment in the development of an entertainment concept: it's a work-in-progress television drama." It's also a different way of advertising the new 2011 Audi A6. Remember BMW Films? Clive Owen, Madonna, John Frankenheimer? Rest assured, the driving in Untitled Jersey City Project won't be nearly as impressive, but there's a whole lot of story spread over a handful of two-minute episodes. They'll be aired on FX on Sunday nights, but you can watch them all on GoodCarBadCar.net

Directed by Daniel Minahan, Untitled Jersey City Project features some people who will look vaguely familiar. The car (and its driver) apparently can't out-run vehicles we'd assumed would have been much slower. Indeed, the car doesn't actually receive as much attention as you would expect. But it does help make a case for itself as an image supporter for the lead character, an architect.

Episode 1 of the Untitled Jersey City Project is below. Click here to go straight to episode 2.