Through the end of July, Chevrolet Silverado sales stood at 24,103. Although that's a 41% increase over last year's first seven months, it's less than the GMC Sierra's total. Sierra sales are up 48% to 26,626. Thus, GM's pickup total through July 31st of 2010 is 50,729. Ford F-Series sales haven't risen nearly as sharply, but they were higher to begin with through July of 2009. Up 20.3% so far this year, Ford's total is 56,314. A gap of 5,585 is probably impossible to make up in the next five months, one of which is nearly two-thirds over. To do so, however, General Motors' trucks would need to out-sell the Ford F-Series by 1,118 each month. GM's July deficit was 1,631.
At least GM's mission isn't as difficult as Toyota's or Dodge's. The Toyota Tundra hasn't stolen the pickup market the way Toyota's Camry took over the sedan market in the 90s. For Fiat-run Chrysler Canada, however, the Dodge Ram did out-sell the GMC Sierra and Chevrolet Silverado in July, just not when you add GM's two trucks together.
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