J.D. POWER'S 2010 VEHICLE DEPENDABILITY STUDY - BY THE NUMBERS

Facts and figures have been released by J.D. Power & Associates for the company's 2010 Vehicle Dependability Study. The 2010 study actually surveys owners of 2007 model year vehicles regarding problems that arose in the last year.

There are countless issues with traditional reliability/durability/dependability studies like this J.D. Power VDS, not the least of which is its lack of scientific proof. Different car owners will, by nature, define "problem" based on unique expectations. However, the J.D. Power VDS almost operates like a giant word-of-mouth campaign for both problematic and high-quality vehicles, only on a grand scale. This isn't just neighbour to neighbour - it's 52,000 vehicle owners speaking to millions of people at a time.

Too often, automobile quality conversations become so transfixed on the singular issue that other important vehicle traits are ignored. In the case of this year's Vehicle Dependability Study, disregard for the top finisher's more prominent characteristics is unlikely. The highest-ranked brand happens to be the manufacturer of the Porsche Boxster Spyder, the Porsche 911 Turbo, and the Porsche Cayman S. Driving fun, luxury, and durability can apparently be had in united fashion. At least for owners of MY2007 Porsches.

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110 - problems reported for every 100 Porsche vehicles, making Porsche the #1 ranked brand in J.D. Power & Associates 2010 Vehicle Dependability Study

114 - problems reported for every 100 Lincoln vehicles, making Lincoln the #2 ranked brand in J.D. Power & Associates 2010 Vehicle Dependability Study

115 - problems reported for every 100 Buick and Lexus vehicles, the two automakers tied for third in J.D. Power & Associates 2010 Vehicle Dependability Study

52,000 - total vehicle owners surveyed for the 2010 study

255 - problems reported for every 100 Land Rover vehicles, making Land Rover the worst ranked of any brand mentioned in the J.D. Power & Associates 2010 Vehicle Dependability Study

253 - problems reported for every 100 Suzuki vehicles, making Suzuki the second-worst ranked in the J.D. Power 2010 VDS

225 - problems reported for every 100 Volkswagen vehicles, making Volkswagen the third-worst ranked in the J.D. Power 2010 VDS

128 - problems reported for every 100 Toyota vehicles, making 2009's best-selling automaker in the USA the sixth-best in J.D. Power's 2010 VDS

141 - problems reported for every 100 Ford vehicles, making 2009's second-best-selling automaker in the USA the eighth-best in J.D. Power's 2010 VDS

176 - problems reported for every 100 Chevrolet vehicles, making 2009's third-best-selling automaker in the USA the 24th-best in J.D. Power's 2010 VDS

155 - industry average PP100, or problems per 100 vehicles, for MY2007 vehicles studied in the J.D. Power & Associates 2010 Vehicle Dependability Study, a 7% improvement from MY2006 vehicles studied in the J.D. Power 2009 VDS

5 - total American-branded manufacturers with better-than-average PP100 ratings in the J.D. Power 2010 VDS (Lincoln, Buick, Mercury, Ford, and Cadillac)

2 - total European-branded manufacturers with better-than-average PP100 ratings in the J.D. Power 2010 VDS (Porsche and Mercedes-Benz)

6 - total Asian-branded manufacturers with better-than-average PP100 ratings in the J.D. Power 2010 VDS

5 - total Toyota/Lexus vehicles which won their respective categories in the J.D. Power 2010 VDS (Toyota Prius, Toyota Sequoia, Toyota Tundra, Toyota Highlander, and Lexus GX470)

7 - total American-branded vehicles which won their respective categories in the J.D. Power 2010 VDS (Lincoln MKZ, Mercury Montego, Cadillac DTS, Lincoln Mark LT, Buick LaCrosse, Ford Freestar, Chevrolet Monte Carlo)

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