GALLARDO 190.6

At a time when General Motors was under great pressure to switch the Pontiac Solstice from 'concept' to 'production car', GM's big gun at the product end, Bob Lutz, said he wanted the Solstice to be available for less than $20,000. The Solstice is a $19,995 car no longer. Think $22,415 USD.


Ford manages to sell V6 Mustang coupe's for $19,250. Honda has jumped the $20K barrier by $360 with their latest Accord, so Chevrolet lists the base Malibu price for $365 less, at $19,995. At another level, the Kramfords leather corner sofa is just $1,999 at IKEA and a 22 horsepower Poulan ride-on lawn mower at Amazon.com is $1,899.99.

We, as a society, love any price that starts with a 1 much better than a rounded number that begins with a 2. Save me a penny if you have to, just don't force me to see a 2. Please.... don't let it happen.

That's why Lamborghini's 2008 pricing scheme will be so easy for you to swallow. The basic Gallardo coupe is just $190,600. For every powerful horse, you'll be charged $366.54. Look at it this way: each cylinder costs $19,060. It's just $95,300 per seat. It's also the chepeast Lamborghini you can buy this year. So eat it up, and be glad you're not paying $200,010.