Simple math does not make for simple automotive purchases. If only GoodCarBadCar.net could provide you with a mathematical equation: input the degree to which you want specific categories weighted, the type of vehicle, and the price spectrum and out pops a make and model. Of course, in the four categories discussed for this Cube vs. Soul series, Kia came out on top with 32 points to the Cube's 30. More accurately, Kia took charge with victories in Features, Performance, and Interior. Nissan's Cube won the Exterior contest.
Ah, ain't that telling? The aspect of Nissan's Cube that draws people in is also paramount in the eyes of many consumers. Concurrently, the Soul can be that emotional purchase but also seems more rational given its slim price advantage and grandstanding warranty.
Wonderfully, this is GoodCarBadCar.net, home to The Good Car Guy only. There's no consensus building 'round these parts. The message is a solo with no harmony required.
Nevertheless, there'll be no override in this comparison of the Nissan Cube and Kia Soul. The Korean car won more categories, collected more points, and can't be unseated by the absolute uniqueness of the Cube. What could Nissan do to change this outcome?
Start with fuel efficiency. If the Cube is going to be slow - which it is - the market wants more than 22 miles per gallon. At least the Soul provides a few smiles per mile along with its small SUV-like economy. The price isn't unattractive considering its deep well of standard features. And North Americans aren't against comfort-oriented cars. But... we generally take our comfort cars with an extra helping of low-down torque. Outside of the Soul's existence, the Cube comes across as a winner. Frankly, the outstanding Kia Soul shows Nissan how business is done.
FINAL VERDICT
1st: KIA SOUL - Excellent design and intelligent packaging help put Kia - the whole brand - over the edge.
2nd: NISSAN CUBE - Losing here likely won't lose Nissan any Cube sales. Few vehicles inspire such love or hate. Those who love it happen to love it enough to put down money.
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