Compare and contrast. Rolls-Royce sales in 2007? That'd be 1,010 examples of the four-wheeled typification of Gross Excess.
Ferrari sales in 2007? Count'em, 6,400 vehicles - priced no lower than $173,000 USD - from one Italian town.
General Motors worldwide sales in 2007? 9,369,524, which; when rounded up to 9,370,000, equals that of Toyota's preliminary totals for last year. But who's counting anyway.......?
What do the three companies have in common? The British limo builder, Italian supercar maker, and American-based conglomerate can all thank the burgeoning Chinese market for their big numbers. And yes, all three companies generated huge numbers. Forget the fact that BMW-owned Rolls-Royce would need to increase sales by 9000x to equal that of the General, and forget that Toyota sells more Camry's in America each week than Ferrari sells total cars worldwide in a year. Ignore Chrysler as it makes more Dodge Challengers available to North America in its first year of production than Ferrari builds cars. Why?
Because Rolls-Royce sat back and watched as 2007 sales increased 25% and, for the first time, crossed the 1,000 barrier. Rolls-Royce's China sales rose 50%.
Ferrari, on the other hand, operates twelve dealerships in China. Fiat-run Ferrari watched excitedly as sales soared past 5,000 in 2005. In each of the last two years, Ferrari gained approximately 700 extra registrations.
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