Sporty Car Sales And Premium Sporty Car Sales In America - January 2012

In a segment filled with drastic fluctuations and tastes which change faster than the tides, it's not a shock to see significant year-over-year gains and losses. For example, sales of the Audi TT jumped 88% in January 2012. Meanwhile, sales of the Porsche Boxster slid 74% from January 2011's 186 to January 2012's 48.

The Chevrolet Camaro was the most popular muscle car in America in January, just as it was in 2011 as a whole. Ford must start working at overcoming a 1973-unit deficit in order to end 2012 on a higher note than it began. 

U.S. sporty car sales numbers now include figures for Subaru's WRX family and for Mini's ugly little Coupe. WRX numbers slid to 710 in January. The Coupe out-sold the Mini Convertible by 20 units to avoid being Mini's least popular sub-model. The Hyundai Veloster remains popular, out-selling the Scion tC by nearly 400 units in January. Volkswagen's GTI found four more buyers than did the model on which it's based, Volkswagen's Golf.

U.S. Sporty Car Sales Chart For January 2012 - Click For A Larger View

After the jump you can check out numbers for high-end sports cars, GTs, and coupes with an accompanying chart, as well as the first table which shows detailed January 2012 sales data for the cars in the above chart. Sales figures for all these models - monthly and yearly, Canadian and U.S. - can be accessed through the dropdown at the top right of this page or on the Sales Stats page. 

Sporty Car	January 2012	% Change
Audi A5	878	- 16.7%
Audi TT	182	+ 87.6%
BMW Z4	104	- 7.1%
Chevrolet Camaro	5709	+ 19.9%
Chevrolet Corvette	629	- 12.8%
Dodge Challenger	2551	+ 1.0%
Ford Mustang	3736	+ 18.0%
Honda CR-Z	363	- 59.4%
Hyundai Veloster	1693	-----
Mazda MX-5 Miata	306	+ 5.9%
Mazda RX-8	18	- 72.7%
Mercedes-Benz SLK	238	+ 18.4%
Mini Coupe	146	-----
Mitsubishi Eclipse	83	- 39.9%
Nissan 370Z	417	- 26.5%
Porche Boxster	48	- 74.2%
Porsche Cayman	125	- 1.6%
Scion tC	1309	- 3.1%
Subaru Impreza WRX	710	- 37.4%
Volkswagen Eos	365	+ 46.6%
Volkswagen GTI	1231	+ 27.0%
Volkswagen Golf R	192	-----
Volvo C70	299	+ 36.5%

Premium Sporty Car	January 2012	% Change
Audi R8	79	0%
BMW 6-Series	409	+ 393%
Dodge Viper	20	- 67.7%
Jaguar XK	153	- 8.9%
Lexus LFA	4	0%
Mercedes-Benz CL-Class	67	- 37.4%
Mercedes-Benz SL-Class	100	- 42.9%
Mercedes-Benz SLS AMG	92	+ 31.4%
Nissan GT-R	20	- 9.1%
Porsche 911	681	+ 56.2%

Source: Manufacturers & ANDC
Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.

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