Canada Auto Sales By Brand - September 2011

Canadian auto sales data from September 2011 has revealed a shrinking market. Overall, auto sales slid 0.4% from September of last year. While that loss is a small one, it occurred because many automakers - not just Japanese manufacturers struggling post-quake - suffered declines far worse than 0.4%. 

Chrysler's 188.1% year-over-year improvement was unbeatable in September. On the flip side, Suzuki's 49.6% decline was catastrophic. Ford's volume was significantly higher than, for instance, Dodge's, but Ford sales were down 2.8% even as year-to-date numbers through three quarters have Ford up 4.5%.

Toyota, Honda, Nissan, Mazda, Subaru, Lexus, Infiniti, and Suzuki suffered year-over-year declines. Ford, Chevrolet, Buick, Lincoln, Volvo, and Jaguar also reported falling sales. The losses at Ford Motor Company and Chevrolet alone could account for 1.3% of September 2010's market. 

There are positive stories in the Auto Sales By Brand post below. Hyundai will be exceedingly happy to have beaten Nissan, Honda, and Chevrolet. Hyundai's partner Kia finished the month ahead of Nissan, Mazda, and GMC. Volkswagen sales were up 41.3%. Mitsubishi came within 500 sales of Subaru by way of a 26.2% improvement. And there's that Chrysler jump, a 188.1% year-over-year improvement as sales of the 300 sedan jumped 76% and Town & Country minivan sales soared 42%. The Chrysler 200 topped last September's Chrysler Sebring performance by a 9-to-1 ratio. 

Beyond the declines reported by 14 out of 36 automakers, there were unintelligible signs of an evolving market. September was the best month so far this year for the Ford F-Series, yet sales of Ford's pickup line were actually down 11.5%. Meanwhile, BMW, Canada's favourite luxury automaker, found more than half its buyers opting for utility vehicles. 

57.5% of all Canadian automobile sales in September were officially "light trucks". Passenger car sales were down 3.7%. Import nameplates slid 2.4%, according to Desrosiers Automotive Reports. GM, Ford, and Chrysler controlled 45.8% of the market, up from 44.7% in September 2010.

Finally, Fiat. The Italian continues to sell extremely well in Canada even as September marked the first month in which U.S. volume didn't rise from one month to the next. The Fiat 500 and 500C out-sold the whole Mini range - Cooper, Convertible, Clubman and Countryman - and the Scion range, as well.

Updated 10/09/2011 @ 12:20 PM AST

Rank	Automaker	September 2011	%  Change	Year To Date	YTD  % Change
#1	Ford	24,963	-2.8	213,058	+4.5
#2	Dodge/Ram	13,760	+12.4	133,665	+10.5
#3	Toyota	12,164	-8.3	105,499	-15.2
#4	Hyundai	11,110	+6.8	104,091	+9.0
#5	Chevrolet	10,412	-8.4	117,361	+3.1
#6	Honda	9468	-22.4	77,453	-15.9
#7	Kia	6388	+34.6	51,670	+22.1
#8	Nissan	6371	-18.3	60,426	+2.4
#9	Mazda	5839	-15.1	53,772	-14.0
#10	GMC	5100	+1.2	54,512	+1.0
#11	Volkswagen	4630	+41.3	40,396	+20.9
#12	Jeep	3478	+4.4	33,585	+18.3
#13	BMW	2824	+8.5	22,124	+10.5
#14	Mercedes-Benz	2555	+3.9	22,598	+4.1
#15	Subaru	2209	-9.7	20,165	-1.4
#16	Mitsubishi	1733	+26.2	15,414	+8.8
#17	Audi	1658	+26.5	13,313	+17.7
#18	Acura	1641	+12.4	10,710	-13.6
#19	Chrysler	1599	+188.1	11,457	+7.0
#20	Lexus	1241	-4.9	9875	-11.3
#21	Buick	738	-17.5	9122	+11.2
#22	Infiniti	727	-3.1	5194	-16.8
#23	Lincoln	685	-12.1	6150	-4.2
#24	Cadillac	549	+2.0	5988	+8.1
#25	Fiat	508	-----	4364	-----
#26	Volvo	486	-9.5	5391	+1.7
#27	Mini	465	+3.1	3770	+13.1
#28	Suzuki	429	-49.6	4180	-41.4
#29	Scion	403	-----	3637	-----
#30	Land Rover	236	+1.3	2085	+10.1
#31	Porsche	167	+0.6	1938	+27.5
#32	smart	152	+6.3	1445	-10.5
#33	Jaguar	60	-14.3	591	-4.1
#34	Maserati	11	+37.5	112	-4.3
#35	Bentley	8	level	78	+50.0
#36	Saab	6	-----	138	-----

Source: Automakers, AIAMC, & Automotive News Data Center

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