Tuesday, March 8, 2011

Minivan Sales And Truck Sales In America - February 2011

Chrysler's portion of the minivan market was a strong 45.4% in February 2011. The 2011 Toyota Sienna found more customers than Honda could for its Odyssey, but only just. The introduction to the marketplace of the all-new 2011 Nissan Quest brought about 832 sales for Nissan USA. The Quest's sales represented 4.1% of Nissan's overall year-over-year gains.

The refreshed 2011 Dodge Grand Caravan out-sold its Chrysler platform-mate by 2651 units while also out-selling its Volkswagen platform-mate by 9845 units. Please Volkswagen, bring us the Bulli.

As in the minivan market, domestics dominate the pickup truck sector. There were 130,919 trucks sold in the United States in February 2011. All but 20,920 were products of General Motors, Ford Motor Company, or Dodge. 28.7% of all pickup trucks sold in the U.S. in February were one version or another of the Ford F-Series.  34.4% of all pickup trucks sold in the U.S. in February were full-size GM products. And 83.8% of all trucks sold in the United States in February 2011 were full-size trucks: Cadillac Escalade EXT, Chevrolet Avalanche, Chevrolet Silverado, Dodge Ram, Ford F-Series, GMC Sierra, Nissan Titan, Toyota Tundra. 

You can see why Ford doesn't want to bother importing the next Ranger. Fewer than two of every ten trucks sold isn't a big'un; only one in five of those remaining truck sales belonged to Ford in February.

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