Tuesday, October 9, 2007

PLATFORM, ARCHITECTURE, BADGE, COMPONENT

GoodCarBadCar is soon going to showcase bright examples of platform and architecture sharing. Ifyou think showcase is the wrong word; keep in mind that GoodCarBadCar will break open the worst examples of badge engineering and horrific occurrences in which components were equally allotted.

For a taster, consider these facts. Assign to them a + or - rating if you like, but tak
e them from GoodCarBadCar as simple facts.

Fact #1
- The base USD MSRP's for General Motors midsize SUV's range from $26,800-$27,550-$27,750-$39,935. Top-of-the-line examples of these SUV's are priced from $28,800-$33,990-$36,730-$45,500. (GMC Envoy, Chevrolet TrailBlazer, Saab 9-7X, Isuzu Ascender)


Fact #2 - Of the four vehicles filling this gap, the least expensive and most expensive are both badged as imports.

Fact #3 - The most powerful engine available in this foursome can be found in the second cheapest and most expensive SUV's. - the high-value brand of Chevrolet and the Swedish luxury brand named Saab.

Fact #4
- The second-most expensive vehicle in the quartet has a max MSRP $420.00 more than its recently born brother, the crossover Acadia.

Fact # 5 - Vehicles on this platform have also been badged as Buick's and Oldsmobile's.

Fact # 6
- General Motors has four other platforms playing host to vehicles that could easily be considered midsize sport-utes. Cadillac SRX lays claim to one; the Lambda family of Acadia/Enclave/Outlook another; Equinox and Torrent are on the small side of the middle ground, and Hummer's H3 fits, too.

Check this link from gm.com where I chose a certain category of vehicle and a vague price range. It'll show you at least one vehicle I thought General Motors was trying to make us forget.

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